NEW YORK, Feb. 19, 2018 /PRNewswire/ -- Four McCann
Worldgroup agencies today were recognized for 2017 achievements in
the 2018 Advertising Age Agency A-List special edition that
honors "the best work and brightest ideas in advertising and
marketing." McCann's recognition by Ad Age follows Adweek's naming
it late last year as its 2017 U.S. Agency of the Year.
McCann, which repeated for the third straight year in Ad Age as
the only global agency network ranked among the top 3 A-listers,
was joined in the top honors rung by MRM//McCann, which was named
2018 Business-to-Business Agency of the Year. Two other McCann
Worldgroup agencies, Momentum and Weber Shandwick, were both named
to the 2018 Agency A-List "Standouts" list for the second
consecutive year.
"This creative and business recognition from AdAge is a tribute
to the ongoing commitment of our teams around the world to help our
clients grow their brands by playing a meaningful role in people's
lives," said Harris Diamond, Chairman and CEO of McCann
Worldgroup. "This impressive across-the-board recognition reflects
our vision to be the number one creatively-driven marketing company
in the world by offering our clients the best strategic and
creative marketing services in the business."
McCann was ranked No. 2 in the Agency of the Year/ A-List for
the second year in a row. Ad Age, which noted that "McCann swept
award show after award show" in addition to leading all competitors
in U.S. new business in 2017, also highlighted the agency's
"feistiness" and "fierce competitive streak."
In naming MRM//McCann as "2018 Business-to-Business Agency of
the Year," Ad Age cited the agency's strategic, creative and
digital capabilities as well as its new business record in 2017.
Additionally, the publication said, "Gartner also moved MRM//McCann
from 'challenger' to 'leader' in its "Magic Quadrant for Global
Digital Marketing Agencies' report in 2017, citing the agency's
ability to transform client businesses around the customer and
deliver measurable business impact as a result."
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a
leading global marketing services company with 24,000 employees in
more than 100 countries, comprising McCann
Erickson (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total brand
experience), McCann Health (professional/dtc communications), CRAFT
(global adaptation and production), UM (media management), Weber
Shandwick (public relations), FutureBrand (consulting/design), and
PMK-BNC (entertainment/brand/popular culture)
About the Advertising Age Agency A-List
The Advertising Age Agency A-List has been celebrating the best
agencies in the advertising and marketing business since the
mid-1970s. AdAge editors make their selections based on elements
including creativity, financial performance, innovation and the
ability to build clients' businesses. The franchise expanded in
recent years to honor a broader range of shops and reflect
changes in the marketing and media business.
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SOURCE McCann Worldgroup