Innovative E-Learning Platform from D2L – Expertise from
MADD CANADA & Canadian AIDS
Society
FREDERICTON, Jan. 19, 2018 /CNW/ - Canopy Growth
Corporation (TSX: WEED) ("Canopy Growth" or the "Company") and the
New Brunswick Liquor Corporation ("ANBL") today announced the roll
out of a retail training program intended to educate and prepare
Cannabis NB retail staff for the legalization of recreational
cannabis. The training program, the first of its kind in
Canada, will consist of four
pillars combining online, self-study, and classroom components. The
four areas of concentration include: Customer Service, Cannabis
Product Knowledge, Safety and Responsible Use, and Policies
Procedures & Systems.
The objective of the program is to equip employees of ANBL's
cannabis retail locations with the confidence they need to provide
a safe and informative consumer experience. Bringing together
ANBL's comprehensive knowledge of service standards in a retail
environment and the unparalleled cannabis expertise that Canopy
Growth has developed serving the largest base of cannabis customers
across the country, this collaboration will draw on best practices
to deliver world-class education services quickly and
effectively.
Ending cannabis prohibition is a complex endeavor, and it is
imperative that adult consumers are educated on how to choose the
right product, how to responsibly consume, and how to responsibly
store their cannabis. Additionally, all employees in the position
of selling recreational cannabis should be equipped with the skills
needed to provide world-class service to curious customers, and to
assist consumers in having a safe and responsible
experience.
"New Brunswick has demonstrated
its ability to lead the country through progressive cannabis
legislation, and in its efforts to attract cannabis jobs and
investments," said Mark Zekulin,
President, Canopy Growth Corporation. "A well-trained cannabis
retail team is critical to ensuring the safety and success of the
recreational cannabis industry in New
Brunswick. This educational platform strengthens the
province's dedication to getting it right and focusing on the
details of this new industry."
Investments in research and education are critical to ensure a
safe and successful cannabis industry here in Canada and Canopy Growth is proud to play a
leadership role in these areas.
"This program will help ensure Cannabis NB operates in a manner
that promotes social responsibility and responsible consumption,"
said Brian Harriman, President and
CEO of NB Liquor. "NB Liquor has a vast amount of experience with
customer service and retailing a controlled substance, operations
and procedures and Canopy Growth can offer aspects of the product
knowledge."
The cannabis education and training program was created by
Canopy Growth and ANBL, with input from MADD Canada on impaired
driving. The entire curriculum leverages D2L's innovative learning
platform, Brightspace.
The program will be offered in whole or in part to other
Canadian provinces and jurisdictions with Cannabis NB retail being
the first to receive the training in its entirety.
This commitment to education and training in the province is
part of Canopy Growth's pledge to remit a monetary amount equal to
two per cent of the gross value of all cannabis products sold to
the government annually for social and/or educational programs.
Canopy Growth is proud to stay true to its longstanding commitments
to Corporate Social Responsibility, including partnerships with
MADD Canada, the Canadian AIDS Society, Parent Action on Drugs, as
well as an ongoing commitment to contribute funds from all online
cannabis oil sales to educational initiatives.
Here's to Future (Grey Matter) Growth.
About Canopy Growth Corporation
Canopy Growth is a
world-leading diversified cannabis and hemp company, offering
distinct brands and curated cannabis varieties in dried, oil and
Softgel capsule forms. From product and process innovation to
market execution, Canopy Growth is driven by a passion for
leadership and a commitment to building a world-class cannabis
company one product, site and country at a time.
Canopy Growth has established partnerships with leading sector
names including cannabis icon Snoop Dogg, breeding legends DNA
Genetics and Green House seeds, and Fortune 500 alcohol leader
Constellation Brands, to name but a few. Canopy Growth
operates seven cannabis production sites with over 665,000 square
feet of production capacity, including over 500,000 square feet of
GMP-certified production space. The Company has operations in seven
countries across four continents. The Company is proudly dedicated
to educating healthcare practitioners, conducting robust clinical
research, and furthering the public's understanding of cannabis,
and through its partly owned subsidiary, Canopy Health Innovations,
has devoted millions of dollars toward cutting edge,
commercializable research and IP development. Through partly owned
subsidiary Canopy Rivers Corporation, the Company is providing
resources and investment to new market entrants and building a
portfolio of stable investments in the sector. From our historic
public listing to our continued international expansion, pride in
advancing shareholder value through leadership is engrained in all
we do at Canopy Growth. For more information
visit www.canopygrowth.com
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SOURCE Canopy Growth Corporation