LONDON, December 1, 2017
/PRNewswire/ --
Shell unveils the next chapter of its award-winning
#makethefuture campaign with a unique music video called 'On Top of
the World', showcasing clean energy initiatives
Today, Shell and a band of international stars are unveiling a
unique new music video which spotlights a diverse range of clean
energy initiatives across the world.
(Photo:
http://mma.prnewswire.com/media/613769/Shell_On_Top_of_the_World_Video.jpg
)
'On Top of the World' features five global music
artists - including Oscar-winner Jennifer
Hudson and British songstress Pixie Lott - and uses
cutting-edge custom animation to help each star demonstrate the
impact of clean energy projects supported by Shell around the
world, including Brazil,
China, the US, Kenya, India,
Germany and the UK.
The video showcases both 'bright energy ideas' created by
entrepreneurs supported by #makethefuture campaign, and some
projects from Shell and its partners to create more and cleaner
energy solutions, including:
- Insolar: Providing solar energy access to low income
communities in Brazil
- GravityLight: Creating sustainable and cleaner light for
families and children in Kenya
- Shell Natural Gas: Providing cleaner
cooking with natural gas, saving families invaluable time in
India
- Shell Partnership with Global Alliance for Clean Cookstoves:
Bringing clean cook stoves to families and creating healthier homes
in China
- Shell Hydrogen: Creating additional cleaner transport
choices for the future in the USA,
Germany and the
UK
'On Top of the World' is the latest chapter in the
#makethefuture global energy relay, that began in 2016 with the
launch of the 'Best Day of My
Life' music video, which subsequently topped viral
video charts and became one of the most viewed online videos of the
year.
Oscar-winner Jennifer
Hudson, British songstress Pixie Lott,
Brazilian chart-topper Luan
Santana and Nigerian artist Yemi Alade reunite, and are joined by
Indian talent Monali
Thakur to cover the Imagine Dragons' hit 'On Top of
the World'.
Malena Cutuli, Global Head of
Integrated Brand Communications at Shell said: "Music is a
universal language and, by tapping into our passion for it with
this stellar line up of artists, we can spark a global conversation
around access to cleaner energy in an engaging way."
"Addressing future energy challenges demands collaboration
between and among business, communities, entrepreneurs, influencers
and citizens - it is the key to unlocking more and cleaner energy
solutions."
Jennifer Hudson said, "As a
performer, it's really exciting to be able to lend my voice to
inspire future generations. I am proud to be collaborating with
Shell #makethefuture, to encourage people to learn more about the
potential of new clean energy solutions."
The music video launches today
here: https://www.youtube.com/watch?v=w1hvSEhHkA0, and is
accompanied by a suite of "Energy Explainer" films for people to
find out more about each of the initiatives.
To find out more about this and other #makethefuture projects,
please visit shell.com/makethefuture .
Cautionary note
The companies in which Royal Dutch
Shell plc directly and indirectly owns investments are
separate entities. In this announcement "Shell", "Shell group" and
"Royal Dutch Shell" are sometimes
used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in
general. Likewise, the words "we", "us" and "our" are also used to
refer to subsidiaries in general or to those who work for them.
These expressions are also used where no useful purpose is served
by identifying the particular company or companies.
''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as
used in this announcement refer to companies over which
Royal Dutch Shell plc either
directly or indirectly has control. Companies over which Shell has
joint control are generally referred to "joint ventures" and
companies over which Shell has significant influence but neither
control nor joint control are referred to as "associates". In this
announcement, joint ventures and associates may also be referred to
as "equity-accounted investments". The term "Shell interest" is
used for convenience to indicate the direct and/or indirect
ownership interest held by Shell in a venture, partnership or
company, after exclusion of all third-party interest.
This announcement contains forward-looking statements concerning
the financial condition, results of operations and businesses of
Royal Dutch Shell. All statements
other than statements of historical fact are, or may be deemed to
be, forward-looking statements. Forward-looking statements are
statements of future expectations that are based on management's
current expectations and assumptions and involve known and unknown
risks and uncertainties that could cause actual results,
performance or events to differ materially from those expressed or
implied in these statements. Forward-looking statements include,
among other things, statements concerning the potential exposure of
Royal Dutch Shell to market risks
and statements expressing management's expectations, beliefs,
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''objectives'', ''outlook'', ''plan'', ''probably'', ''project'',
''risks'', "schedule", ''seek'', ''should'', ''target'', ''will''
and similar terms and phrases. There are a number of factors that
could affect the future operations of Royal
Dutch Shell and could cause those results to differ
materially from those expressed in the forward-looking statements
included in this announcement, including (without limitation): (a)
price fluctuations in crude oil and natural gas; (b) changes in
demand for Shell's products; (c) currency fluctuations; (d)
drilling and production results; (e) reserves estimates; (f) loss
of market share and industry competition; (g) environmental and
physical risks; (h) risks associated with the identification of
suitable potential acquisition properties and targets, and
successful negotiation and completion of such transactions; (i) the
risk of doing business in developing countries and countries
subject to international sanctions; (j) legislative, fiscal and
regulatory developments including regulatory measures addressing
climate change; (k) economic and financial market conditions in
various countries and regions; (l) political risks, including the
risks of expropriation and renegotiation of the terms of contracts
with governmental entities, delays or advancements in the approval
of projects and delays in the reimbursement for shared costs; and
(m) changes in trading conditions. All forward-looking statements
contained in this announcement are expressly qualified in their
entirety by the cautionary statements contained or referred to in
this section. Readers should not place undue reliance on
forward-looking statements. Additional risk factors that may affect
future results are contained in Royal Dutch Shell's 20-F for the
year ended December 31, 2016 (available
at http://www.shell.com/investor and http://www.sec.gov ).
These risk factors also expressly qualify all forward looking
statements contained in this announcement and should be considered
by the reader. Each forward-looking statement speaks only as
of the date of this announcement, 1st December
2017. Neither Royal Dutch Shell plc nor any of its subsidiaries
undertake any obligation to publicly update or revise any
forward-looking statement as a result of new information, future
events or other information. In light of these risks, results could
differ materially from those stated, implied or inferred from the
forward-looking statements contained in this announcement.
We may have used certain terms, such as resources, in this
announcement that United States Securities and Exchange Commission
(SEC) strictly prohibits us from including in our filings with the
SEC. U.S. Investors are urged to consider closely the
disclosure in our Form 20-F, File No 1-32575, available on the SEC
website http://www.sec.gov. You can also obtain these forms
from the SEC by calling 1-800-SEC-0330.
MEDIA ENQUIRIES, IMAGES AND MATERIALS
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ShellBrand@edelman.com
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