DENVER and GREENSBORO, N.C., Nov.
6, 2017 /PRNewswire/ -- The Denver Broncos just got
greener! Today, New Era Cap – the official on-field hat of the
National Football League (NFL) – announced the debut of its
first-ever official NFL cap made with plastic bottles, thanks to
the use of REPREVE® fiber. Starting on November 12, fans will be able to purchase the
new, eco-friendly New Era caps at the Broncos Team Store at Sports
Authority Field at Mile High during Broncos games. The
REPREVE-based caps will come in multiple styles, including the
9FIFTY® and 9TWENTY®. Retailing for $34.99 for the 9FIFTY and $24.99 for the 9TWENTY silhouette, each hat is
made using four plastic bottles. REPREVE is the leading branded,
recycled performance fiber made from high-quality recycled
materials, created by global textile solutions provider, Unifi,
Inc. (NYSE:UFI).
"We are thrilled to have two great partners in REPREVE and New
Era coming together to produce a unique and eco-friendly Broncos
product for our fans. These hats are well designed and
represent our brand well," said Darren
O'Donnell, Vice President of Business Development for the
Denver Broncos.
"The synergy between REPREVE and New Era Cap represents one of
incredible quality, performance, and a commitment to
eco-friendliness," said Mark
Maidment, Vice President, Creative for New Era Cap. "Not
only does New Era Cap value environmental consciousness, but our
consumers are also increasingly looking for products with a
transparent sustainability story. We are excited to expand our
eco-friendly product offering to the NFL with an exclusive launch
with the Denver Broncos."
The New Era 9FIFTY® cap is the company's classic snapback style
with a structured front panel and a full crown; the visor is
designed to be worn flat but can be curved for individualized
styling. The 9TWENTY® is a strapback hat with an unstructured,
curved visor. Both caps reflect the unique styling New Era is known
for, enhanced with an environmentally responsible twist because
they are made with REPREVE.
"We are excited to extend our relationship with New Era and the
Broncos," said Jay Hertwig, Vice
President of Global Brand Sales for
Unifi Manufacturing, Inc 1. "The collaboration will help
us continue to spread the word that recycled plastic bottles can
become high-performance products when they're made with
REPREVE."
Unifi is also teaming up with the Denver Broncos to envelop fans
in eco-friendly messaging prior to and during the game.
REPREVE-focused messaging will run on stadium boards during the
game, and on Nov. 12 and Nov. 19, Unifi's custom-designed, interactive
REPREVE #TurnItGreen mobile tour will be at the stadium for fans to
visit prior to kickoff and hear how their recycled plastic bottles
can be transformed into high-performing gear.
ABOUT NEW ERA CAP:
Since 1920, New Era has been hand-crafting the finest headwear in
the world. Today, with apparel and accessories lines, the brand is
a market leader rooted in sports and an influencer of street and
lifestyle culture around the globe. With over 500 licenses in its
portfolio, New Era is the brand of choice in the worlds of sport,
fashion, music and entertainment. The Company is
headquartered in Buffalo, N.Y.,
and its products are sold in more than 80 countries. For more
information on New Era's global offices and partnerships, visit
www.neweracap.com and social channels @neweracap.
About REPREVE:
Made by Unifi, Inc. (NYSE:UFI),
REPREVE® is the global leader in branded recycled
performance fibers, transforming more than 10 billion plastic
bottles into recycled fiber for new clothing, shoes, home goods and
other consumer products. REPREVE is the earth-friendly solution to
making consumers' favorite brands more environmentally responsible.
Found in products from many of the world's leading brands including
New Era, Levi's, Target and Ford. REPREVE fibers can also be
enhanced with Unifi's proprietary technologies for increased
performance and comfort. For more information about REPREVE, visit
www.REPREVE.com, and connect with REPREVE on Facebook, Twitter and
Instagram.
About Unifi:
Unifi, Inc. (NYSE:UFI) is a global
textile solutions provider and one of the world's leading
innovators in manufacturing synthetic and recycled performance
fibers. The Company's proprietary technologies offer increased
performance, comfort and style advantages, enabling customers to
develop products that perform, look and feel better. Through
REPREVE®, one of Unifi's proprietary technologies and the global
leader in branded recycled performance fibers, Unifi has
transformed more than 10 billion plastic bottles into recycled
fiber for new clothing, shoes, home goods and other consumer
products. Unifi continually innovates to meet consumer needs in
moisture management, thermal regulation, antimicrobial, UV
protection, stretch, water repellency and enhanced softness. Unifi
collaborates with many of the world's most influential brands in
the sports apparel, fashion, home, automotive and other industries,
including New Era, Levi's, Target, Ford and more. For more
information about Unifi, visit www.Unifi.com.
REPREVE® is a trademark of Unifi, Inc.
1Unifi Manufacturing, Inc. is a wholly owned
subsidiary of Unifi, Inc.
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SOURCE Unifi, Inc.