MOUNT LAUREL, N.J.,
Nov. 6, 2017 /PRNewswire/
-- SodaStream International Ltd. (NASDAQ: SODA), the No.
1 sparkling water brand in the world, today unveiled its newest
national infomercial, starring internationally-renowned fitness and
nutrition expert, Jillian Michaels.
To see the infomercial, visit GetSodaStream.com or watch on
YouTube: https://youtu.be/FjoNsSStO-A
With a nod to Michaels' reputation as a no-nonsense, no-excuses
personal trainer, the infomercial highlights SodaStream's ability
to help users both kick their soda habit and increase their water
consumption to drink approximately 3 more glasses each day. The
infomercial also features owner testimonials as well as a
discussion of SodaStream's health, wellness and environmental
benefits between Michaels and CEO Daniel
Birnbaum.
SodaStream announced its partnership with Jillian Michaels last month, citing her
commitment to health and wellness as motivation for the
collaboration. The infomercial, which was filmed in Clearwater, Florida with assistance from Blue
Water Media, features a limited time bundled offer for
consumers:
- A Red, White or Black Fizzi Starter Kit – Including Sparkling
Water Maker, 1L carbonating bottle, and 60L CO2 Cylinder
- One extra – 1L black or white carbonating bottle
- One extra- ½ L black or white Source bottle
- SodaStream's newly-released Orange and Lime Fruit Drops natural
flavor essence drink mixes
The bundle retails for $79.99 with
free shipping and handling, which would normally retail for
$105.95.
"SodaStream's success comes from its unique ability to tap
'mega-touchpoints' of health and wellness and sustainability," said
Birnbaum. "For this infomercial, we wanted to give the megaphone to
an expert who has experienced her own life-changing diet
transformation as a result of making the switch to SodaStream."
A SodaStream user for many years, Michaels was quick to
highlight the importance of more water intake to benefit any
lifestyle – citing it as the major motivation to align with
SodaStream.
Michaels said: "Partnering with SodaStream for this
infomercial was a way for me to share the success I've had using
the product with my followers. Years ago, when I realized soda was
a habit I had to kick, SodaStream was the product I turned to.
After all, who doesn't love bubbles? But why keep drinking soda
when you can have better bubbles, without the sugar, and without
plastic bottles that we know cause pollution."
About SodaStream
SodaStream is the No. 1 sparkling water brand in the world and
the leading manufacturer and distributor of Sparkling Water Makers.
We enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water fun and exciting to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
80,000 retail stores across 45 countries. To learn more about how
SodaStream makes water exciting and follow SodaStream
on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit www.SodaStreamUSA.com.
About Jillian Michaels
Jillian Michaels is committed to
helping people be the best versions of themselves providing the
information, products and tools to live their happiest, healthiest
lives. A leading health and wellness entrepreneur, Michaels'
portfolio includes the popular Jillian
Michaels app, best-selling fitness DVDs, exercise streaming
platform fitfusion.com, eight New York
Times best-selling books, an award-winning podcast, and
more. She also continues her live speaking engagements
worldwide. Through her platforms, she has built an international
community of followers 100 million+ strong. For more information,
visit www.jillianmichaels.com.
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SOURCE SodaStream International Ltd.