Mastercard Eyes the Future of Retail with Augmented Reality Shopping Experience
October 23 2017 - 8:00AM
Business Wire
Collaboration with ODG and Qualcomm will mark
the first time Masterpass is combined with iris authentication in
an AR environment for simple, secure payments
Mastercard unveiled an augmented reality shopping experience
today that for the first time incorporates Masterpass and Identity
Check Mobile with iris authentication for safe and seamless
payments. Developed with Qualcomm Technologies, Inc., a subsidiary
of Qualcomm Incorporated, and ODG (Osterhout Design Group), it
delivers photorealistic augmented reality and provides consumers
the ultimate customized, security-focused shopping experience.
Augmented reality has the potential to reshape the retail
environment, making it more immersive and efficient. This new
AR experience from Mastercard will not only let shoppers view
digital representations of products before they commit to a
purchase, but also learn more about what they are buying, see
additional options not available in the physical location and get
instant recommendations or other information relevant to their
unique experience. When done shopping, users can pay for items
using Masterpass, which will first authenticate the user’s iris
using Qualcomm Technologies’ iris authentication. The shopper then
selects a card from their Masterpass-enabled wallet and completes
the purchase by selecting the Masterpass button on the
screen. Items can be taken home from the store or shipped,
depending on availability.
“At Mastercard, we are seeing major shifts in how commerce is
conducted, as people lead increasingly connected, digital
lifestyles,” said Sherri Haymond, executive vice president, Digital
Partnerships, Mastercard. “As the physical and digital worlds blend
together, we are focused on developing solutions that provide
merchants with the ability to accept payments across all technology
platforms possible—in-store, in-app, online, and in AR and VR—to
help drive how people will experience shopping and payments in the
future.”
Mastercard, ODG and Qualcomm Technologies developed this
prototype technology as a proof of concept that may help retailers
find new ways of enhancing the in-store shopping experience and
generating incremental sales by sharing relevant content and
information to the shopper while they are shopping. It
leverages:
- Masterpass, the digital payment
service from Mastercard, and Identity Check Mobile,
which enables users making purchases to authenticate with physical
traits including fingerprint, facial and voice recognition
software;
- ODG’s expertise to lead the
development of the AR shopping experience, as well as its
award-winning extra-wide-field-of-view R-9 smartglasses with
enhanced iris tracking cameras; and
- Snapdragon 835 Mobile Platform
running the Snapdragon XR SDK and iris authentication
technology with liveliness detection for a superior authentication
experience.
“ODG is delighted to work with Mastercard and Qualcomm
Technologies, fellow leaders in their respective fields, to offer a
look into the future of shopping and purchasing habits,” said Ralph
Osterhout, Founder and CEO at ODG. “This solution showcases the
transformative nature of augmented reality in the retail space and
highlights the power and performance of ODG smartglasses and the
unparalleled potential for headworn AR to change the way we see and
experience the world.”
"Qualcomm Technologies’ iris authentication and extended reality
technologies for Snapdragon 835 are designed to support a future
generation of contextually aware commerce experiences using secure,
augmented reality,” said Neeraj Bhatia, Director, Product
Management, Qualcomm Technologies, Inc. "We are delighted to work
with Mastercard and SAKS Fifth Avenue to showcase new AR
experiences on ODG’s sleek smart glassed based on our Snapdragon
835 Mobile Platform. Our commitment to innovation has the potential
to deliver more personalized in-store experiences in the
future.”
The experience can be viewed as a demo in the Mastercard booth
(#1705) at Money2020 in Las Vegas, October 23-25. It leverages the
Saks Fifth Avenue brand, marks and likeness to showcase the
shopping environment.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology
company in the global payments industry. We operate the world’s
fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in
more than 210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on Twitter
@MastercardNews, join the discussion on the Beyond the Transaction
Blog and subscribe for the latest news on the Engagement
Bureau.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated,
registered in the United States and other countries.
Qualcomm Snapdragon is a product of Qualcomm Technologies,
Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20171023005360/en/
Mastercard CommunicationsRobyn Cottelli,
914-249-1347robyn.cottelli@mastercard.com
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