INDIANAPOLIS, Oct. 19, 2017 /PRNewswire/ -- Simon, a
global leader in premier shopping, dining and entertainment
destinations, has announced exciting new family programming in
collaboration with Disney Junior. Launching later this month,
'Disney Junior Play Dates' will take place in 80 shopping centers
across the country. These unique play dates will feature activities
from many of Disney Junior's most popular TV series including
"Vampirina," "Puppy Dog Pals," and "Mickey and the Roadster
Racers." The program will kick off October
21-October 31 with special Halloween-themed events centering around Disney
Junior's newest animated series "Vampirina," about a young vampire
girl and her family who have recently moved from their home in
Transylvania to Pennsylvania.
The Disney Junior Play Dates' events will be featured throughout
the year and include on-mall activities around Holiday, Easter, and
other seasonal celebrations.
Many of Simon's best-known properties around the country are
participating in this program including The Westchester (New
York), Northshore Mall (Boston), Opry
Mills (Nashville),
Grapevine Mills (Dallas),
Woodfield Mall (Chicago), The
Florida Mall (Orlando), Del Amo
Fashion Center (Los Angeles),
Stanford Shopping Center (San
Jose), and King of Prussia
(Philadelphia).
In addition, Disney Junior Play Areas will debut at select Simon
malls beginning in 2018 with the first installation planned early
in the year at Simon's La Plaza Mall in McAllen, TX. These tactile play environments
will allow kids to experience their favorite Disney Junior shows in
a fun, open-concept floor plan with themed activities.
"Simon has long championed a commitment to delivering
family-friendly programming at our properties," said Simon Chief
Marketing Officer Mikael Thygesen,
"and teaming up with Disney Junior is the latest fulfillment of
that pledge. We couldn't be more excited to join forces with the
world's leading entertainment company on these exciting family
events and themed play areas."
About Simon
Simon is a global leader in the ownership
of premier shopping, dining, entertainment and mixed-use
destinations and an S&P 100 company (Simon Property Group,
NYSE:SPG). Our properties across North
America, Europe and
Asia provide community gathering
places for millions of people every day and generate billions in
annual sales. For more information, visit simon.com.
About Disney Junior
Disney Junior reflects the
emotional connection generations of consumers have to Disney
storytelling and Disney characters, both classic and contemporary.
It invites mom and dad to join their child in the Disney experience
of magical, musical and heartfelt stories and characters while
incorporating specific learning and development themes designed for
kids age 2-7. Disney Junior's series blend Disney's unparalleled
storytelling and characters kids love deeply with learning,
including early math, language skills, healthy eating and
lifestyles, and social skills. In the U.S., Disney Junior is a
daily programming block on Disney Channel and a 24-hour channel
reaching over 71 million U.S. homes. In total, there are 37 Disney
Junior channels in 27 languages around the world.
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SOURCE Simon