LOS ANGELES, Sept. 28, 2017 /PRNewswire/ -- In an ongoing
effort to drive awareness around the Takata airbag inflator recall,
Toyota is launching a new, multi-channel ad campaign in three
priority markets, including Los
Angeles. The "In about an hour" campaign urges drivers to
take an hour out of their day to get their airbag repaired.
While 19 manufacturers and tens of millions of vehicles are
involved in the Takata recall in the U.S., Toyota is focusing its
marketing in Los Angeles, because
the region's hot, humid climate poses a greater risk for Takata
airbag inflators to rupture when the airbag deploys, causing
potentially serious injuries or even death.
The campaign launches this month with digital ads emphasizing
that airbag repairs are free, easy and fast, comparing some
everyday tasks to an airbag repair. Each takes "about an hour,"
but only one will "save your life," the campaign slogan asserts.
"It's an easy choice," the ad continues, "but millions of people
still haven't brought their affected vehicles in for a fast, free
repair."
The ads will direct people to the Toyota.com/Recall web site,
where Toyota, Lexus and Scion owners can enter their vehicle
identification number, or VIN, and find a local dealer to schedule
a repair. To help further promote awareness for involved Toyota
drivers, the campaign will use Facebook, Google AdWords, media
outreach, and radio Public Service Announcements. All campaign
materials will be available in English and Spanish.
In May 2016, the federal
government announced an industry-wide expansion of the Takata
airbag inflator recall. Los
Angeles is in one of the priority zones for these
recalls.
According to NHTSA, Takata airbag inflators installed in tens of
millions of U.S. vehicles by many manufacturers are subject to
recall due to a safety defect. These airbags have inflators that
can rupture during deployment and cause serious injury or even
death. Inflators in vehicles that have experienced prolonged
exposure to hot and humid conditions pose a greater risk of rupture
during deployment.
"So, what are you waiting for?" Toyota asks. Read a press
release, or save someone's life.
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in the
U.S. and North America for 60
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands. During that
time, Toyota has created a tremendous value chain as our teams have
contributed to world-class design, engineering, and assembly of
more than 33 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
46,000 people (more than 36,000 in the U.S.). Our 1,800 North
American dealerships (nearly 1,500 in the U.S.) sold almost 2.7
million cars and trucks (2.45 million in the U.S.) in 2016 – and
about 85 percent of all Toyota vehicles sold over the past 15 years
are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
Media Contacts:
Victor Vanov
Toyota Motor North America
Safety Communications
469-292-1318
Patrick Hill
Jackson Spalding, for Toyota Motor
North America
404-724-2506
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SOURCE Toyota Motor North America