NEW YORK, Aug. 30, 2017 /PRNewswire/ -- Zoës Kitchen
(NYSE: ZOES), a fast-casual
Mediterranean restaurant group, has partnered with Yext, Inc.
(NYSE: YEXT), the digital knowledge management pioneer, to support
its rapid growth by reaching guests with up-to-date and in-depth
digital knowledge including restaurant locations, phone numbers,
business hours, and menu items across the digital services
consumers use to decide where to eat.
Zoës Kitchen uses the Yext Knowledge Engine to manage and update
restaurant information across the web in real time, putting the
company in control of the facts about its brand in
intelligent services like Google, Apple, Facebook, Bing, Yahoo, and
the 100+ maps, apps, search engines, GPS systems, and social
networks in the Yext PowerListings® Network.
"We're growing our footprint across the country, targeting 400
locations by 2020, as demand increases for fresh-made
Mediterranean. With this expansion comes new challenges in reaching
guests on all the digital platforms , and in new markets," said
Casey Shilling, Chief Marketing
Officer, Zoës Kitchen. "With the recent launch of our brand
new website, we partnered with Yext to support our growth through a
powerful and consistent brand experience across the web, and to
ensure our guests can always find us in the moment they are
deciding where to eat."
"In an AI-first digital landscape, forward-thinking food service
companies like Zoës Kitchen that power search results with
structured data like menus gain a critical advantage," said
Wendi Sturgis, Chief Customer
Officer of Yext. "Our partnership helps customers discover Zoës
Kitchen when they search for 'Mediterranean food in Dallas,' or specific items like 'Greek chicken
pita' or 'salmon kabob,' We're excited to partner with Zoës as it
leverages digital knowledge to drive foot traffic."
The food service industry is experiencing rapid change as
consumers discover and engage with restaurants via increasingly
intelligent digital services. With so much information at their
fingertips, consumers now make more decisions on-the-go: 60%
of millennials wait to search for a restaurant until within an hour
of going, according to Google. These shifts make comprehensive
digital strategy vital to customer acquisition and retention, and
give an edge to companies like Zoës Kitchen that are investing in
digital knowledge management.
About Yext
Yext puts business on the map. The Yext
Knowledge Engine™ lets companies manage their digital knowledge in
the cloud and sync it to over 100 services in the PowerListings®
Network. Yext Listings, Pages, and Reviews help businesses around
the globe facilitate face-to-face and digital interactions that
boost brand awareness, drive foot traffic, and increase sales.
About Zoës Kitchen
Founded in 1995, Zoës Kitchen is a
fast-casual restaurant group serving a distinct menu of fresh,
wholesome, made-from-scratch, Mediterranean-inspired dishes
delivered with warm hospitality. With no microwaves, or fryers,
grilling is the predominate method of cooking along with an
abundance of fresh fruits and vegetables, fresh herbs, olive oil
and lean proteins. With 232 locations in 20 states across
the United States, Zoës Kitchen
delivers goodness to its guests by sharing simple, tasty and fresh
Mediterranean meals that inspire guests to lead a balanced
lifestyle and feel their best from the inside out. For more
information, please visit
www.zoeskitchen.com,Facebook,Instagram,Twitter or follow
#LiveMed.
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SOURCE Yext