Macy’s Teams with Contemporary Designer Kobi Halperin for Luxe, Hand-Crafted Collection, KOBI
August 08 2017 - 10:00AM
Business Wire
The limited-time collection includes blouses,
sweaters, dresses, jackets, jumpsuits, pants and more, and will be
available at 149 Macy’s stores and on macys.com August 15
Macy’s today announced the release of KOBI, a limited-time
collection created for Macy’s by contemporary designer Kobi
Halperin, whose eponymous line has caught the fashion world by
storm with its crafted artisan details and modern femininity.
Imbued with soft silhouettes and intricate embellishments, the
collection created for Macy’s officially available in stores and
online Aug. 15 inspires women to celebrate getting dressed every
day.
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View the full release here:
http://www.businesswire.com/news/home/20170808005898/en/
The KOBI Collection, created for Macy’s
by contemporary designer Kobi Halperin, is available now on the
Macy’s app, and will be in 149 stores and on macys.com on August
15; lace embroidered off-the-shoulder top, $99; Lace embroidered
pants, $99 (Photo: Business Wire)
“The best part about being a designer is seeing the customer try
on a piece and watching her body language completely change,” said
Halperin. “I love how my collection has the ability to bring out
both confidence and femininity, and I am excited to be able to
share that with the Macy’s customer with this capsule collection I
designed exclusively for them.”
The KOBI collection emanates a European sensibility that fosters
a soignée approach to dressing. Elaborate lace adorns chic
off-the-shoulder tops and elegantly cut blouses. Sweeping cape
sweaters, a statement shawl-collar coat, bell-sleeve jackets, and
expertly tailored blazers are rendered in luxurious textiles to
magnificent effect. Skillfully draped dresses and a perfectly
fitted jumpsuit skim the body and accentuate the waist without
being overly body conscious for an easy sophistication that is
head-turning in its subtlety. Beautifully tailored pants round out
the KOBI collection, and they receive the breathtaking treatments
that are the sui generis hallmarks of the line. The collection
boasts a rich color palette comprised of Bordeaux, navy and black
with pops of periwinkle, white and a cerebral print that adds
depth.
“The KOBI collection embodies the bespoke-level attention to
detail Kobi Halperin has become known for,” said Cassandra Jones,
senior vice president of Macy’s fashion. “Every piece in the
collection is incredibly special and serves to elevate the wearer
and her wardrobe. The heart of this collection lies in making
aspirational style accessible, and Kobi Halperin has delivered that
to our customer in spades.”
Available on Macy’s mobile app and macys.com, the KOBI
collection ranges from $79 to $299, and will officially launch in
149 Macy’s stores August 15.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M) delivers fashion and affordable luxury to
customers at approximately 670 locations in 45 states,
the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Kobi Halperin
Kobi Halperin, a veteran in the industry, launched his namesake
collection in 2015, after serving as Creative Director for 20 years
at numerous fashion houses. The label embodies a European
sensibility and is recognized by its crafted artisan details and
modern femininity. In its first season, the collection was picked
up by Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Nordstrom,
Lord & Taylor, Shopbop and a select distribution of specialty
stores. The collection today is accredited to being an aspirational
yet accessible label that bridges the gap between timelessness and
trend. In addition to continuing to build a dynamic brand with a
global reach through smart design and a distinct point of view,
Kobi also dedicates his time to mentoring and developing the future
of fashion and is an active member of the CFDA.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170808005898/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.striderfukami@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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