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2020 is the year for influencer marketing because over 87% of online marketers have decided to launch at least one influencer marketing campaign in 2020. There are many reasons for the immense popularity of influencer marketing, and social proof is the biggest reason for this popularity.
A recent report released by a research firm known as Yankelovich reveals that Americans are exposed to more than 5,000 advertisements a day. The majority of consumers are overwhelmed by these ads and are currently experiencing “banner blindness.” Hence, they seem to mentally tune these ads out. The latest statistics reveal that more than 47% of consumers are using ad blockers to get away from the avalanche of advertisements bombarding them every minute. Brands seem to move away from targeted ads towards influencer marketing due to this reason. Contact the Marketing Heaven to find out more about growing your following.
This is the best time to experiment with influencer marketing. Here are some factors to consider to ensure you maximize the return on your marketing dollars.
Consider Your Brand
Some industries have influencers that are easily identifiable than other industries. You need to look at your brand before you decide to seek out influencers to promote it. The fashion industry is one such industry that readily uses influencer marketing. Over 60% of brands in the fashion industry are having a strategy in place and 21% are planning to create one in the next 12 months. Consumer technology, health & wellness, and food & beverage are the other industries that work well with influencer marketing.
Find The Right Influencers
This is the most difficult aspect of influencer marketing. Over 73% of marketers confirm that finding the right influencer is the hardest part of influencer marketing. Once you have got the right person to share your brand, he or she becomes an extension of your brand. That’s why you need to do your due diligence. Check the previous campaigns of the potential influencer to see if he or she is the right one for your brand. Even if the influencer doesn’t have a large following, you may consider working with him or her depending on the other factors.
Don’t Reject Small Follower Counts
Although a social media celebrity might be your ideal bet, 72% of marketers say that relevancy is more important than a large following. If the influencer can reach the target market for your brand, you have made the right choice. The follower count isn’t so important compared to the relevancy of the influencer.
Allow Creative Freedom
Once you have chosen the right influencer for your brand, you need to give him or her a free hand. Don’t impose rules and regulations since it might break the relationship. Don’t dampen the spirit of the influencer’s posts because their followers may not engage anymore.
Track Your Metrics
Tracking success is the only way to know your campaign is working. You should know what is working and what is not to make changes to the campaign. Use Google Analytics and tracking software to see where your traffic is coming from. If the influencer doesn’t produce results, you will know early enough to make the right decisions.
