OWINGS MILLS, Md., Feb. 20, 2017 /PRNewswire/ -- Medifast, Inc.
(NYSE: MED), a leading United
States manufacturer and provider of clinically proven
weight-loss and healthy living products and programs, announced
that Take Shape For Life®, the company's direct selling division
and wholly-owned subsidiary, held its largest ever Go Global
conference in Atlanta from
February 16 to February 19. More than
1,000 attendees participated in workshops and learned strategies to
help grow their businesses and expand their leadership skills.
In his first address to top field leaders since joining the
company, Medifast® CEO Daniel Chard
shared plans to accelerate company growth by supporting Health
Coach businesses and introduced OPTAVIA™ Essentials – the newest
clean label products as part of the lifestyle brand OPTAVIA™.
"This conference is particularly important to our organization
as we transition from Take Shape For Life® to OPTAVIA™. We will
continue to focus on helping people achieve meaningful and
sustainable change. Over the next few years, we look forward to
growing our Health Coach and leadership community by aligning
around our repeatable business-building rhythm and transformation
opportunity," said Chard.
In addition to learning more about the company's new growth
strategy, conference attendees were among the first to experience
the newest OPTAVIA™ Essentials Fuelings. Introduced in 2016
exclusively for Take Shape For Life® Health Coaches, OPTAVIA™
Fuelings are nutrient dense, portion controlled, and free of
colors, flavors, and sweeteners from artificial sources. Each
Fueling is also a good source of high-quality complete protein, and
full of essential vitamins and minerals, including fifty percent of
the daily requirement of Vitamin D to support bone health. OPTAVIA™
Fuelings also contain proprietary
GanedenBC30® probiotic cultures to
support digestive and immune health, as part of a balanced diet and
healthy lifestyle.
Using the most advanced science, the formulation behind each of
these products is unique. Used in conjunction with the Optimal
Weight 5&1 Plan™, each Fueling has a nutritional profile
designed to support a gentle, efficient fat burning state. The
science is also reviewed by the company's prestigious Scientific
Advisory Board, led by Larry
Cheskin, M.D., F.A.C.P., Associate Professor of Health,
Behavior & Society, with a joint appointment in Human
Nutrition, and in Medicine at Johns
Hopkins.
"Our goal is to continue to expand our products and programs to
support the health and wellbeing goals of our Health Coaches and
Clients. In July of 2016 we introduced the brand OPTAVIA, and
the unveiling of these 20 OPTAVIA Essential Fuelings is the first
of several extraordinary launches planned between now and when we
fully become OPTAVIA, in July of 2017 at our National Convention in
Dallas, Texas," said Take Shape
For Life® President Mona Ameli
Nader.
The company rounded out its leadership conference by offering
its Health Coaches an opportunity to give back to the Atlanta community. At its Take Shape For
Life® Makes a Difference – Charity Bike Build night, attendees
assembled 200 bicycles to donate along with $10,000 in cash, for a total of $35,000 in donations to non-profit charity Hands
on Atlanta.
About Take Shape For Life:
Take Shape For Life®
is a thriving, vibrant community that is redefining the path to
wellbeing and Optimal Health™. It achieves this through a
network of Independent Health Coaches, who provide support and
personal encouragement to help Clients safely and effectively reach
and sustain a healthy weight, and adopt habits for a lifetime of
health. Within the Trilogy of Optimal Health, Take Shape For Life®
offers individuals an opportunity to create sustainable health in
all areas of their lives – building a healthy body, developing a
healthy mind, and generating healthy finances. Take
Shape For Life® provides Health Coaches with tools and support; an
innovative, leading-edge lifestyle program; training and knowledge;
and best of all, a community of like-minded individuals working
toward the common goal of getting America healthy. In 2016,
Take Shape For Life® was ranked in the top 20 of the Direct Selling
Association's largest companies, and is a Code of Ethics member of
the same organization.
MED-G
About Medifast®:
Medifast, Inc.® (NYSE: MED) is
a leading United States
manufacturer and provider of clinically proven weight-loss and
healthy living products and programs.
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SOURCE Medifast, Inc.