HP Inc. and The LAGRANT Foundation Launch Technology + Social Innovation Program to Increase Diversity in Communications
October 01 2020 - 11:00AM
HP Inc. today announced a partnership with The LAGRANT Foundation
(TLF) to launch the Technology + Social Innovation program, with
the goal to increase opportunities for diverse talent in the
communications industry.
According to the Bureau of Labor Statistics, the makeup of the
communications industry in the U.S. is predominantly White (83.6
percent), with only 9.9 percent African Americans, 5.8 percent
Asian Americans and 13.6 percent Hispanic Americans. On the
contrary, the U.S. population will be more heterogeneous -- one in
three Americans is projected to be a race other than White by 2060
based on the U.S. Census Bureau. The statistics show the growing
business imperative of building a pipeline of diverse
storytellers.
Through the Technology + Social Innovation program, participants
will have access to a global network of mentors and learn practical
skillsets centered on areas including corporate reputation, brand
journalism, product positioning and content and digital marketing.
Participants will also learn about the intersection of business and
society, with a focus on how priorities such as sustainability,
education, equality and human rights influence reputation and
ultimately drive business success.
HP will provide TLF network with access to HP LIFE, a global
online program providing business skills training. Participants can
take relevant online classes such as business communications,
design thinking and data science among other topics at their own
pace. They will also learn how to use insights and analytics to
reach and influence audiences.
The program will be led by HP’s Chief Brand and Communications
Officer Karen Kahn and TLF’s Chairman & Chief Executive Officer
Mr. Kim L. Hunter. It will build on TLF’s mission of increasing the
number of ethnic minorities in the fields of advertising, marketing
and public relations. HP is inviting its agencies to join the
program as a way to help more diverse talent kick-start careers in
communications.
“Kim Hunter’s passionate leadership and commitment to diversity
is strengthening our profession and creating the next generation of
communications leaders,” Karen Kahn said. “HP shares TLF’s
commitment to creating a diverse and inclusive culture across the
industry. Not only is it the right thing to do, it drives
innovation and business success. The more our teams reflect the
diversity of the customers and markets we serve, the better we’ll
perform as a company and as individuals.”
“Given the minority will unequivocally become the majority in
the near future, this program is designed specifically to develop
the next generation of communicators in the groundbreaking field of
technology and social innovation,” said Kim L. Hunter.
Extension of HP’s
Commitments to Support
Diverse Hiring
The partnership with TLF illustrates HP’s commitment to address
societal challenges affecting today’s youth and minorities.
Recently, HP announced the annual Historically Black Colleges and
Universities (HBCU) Business Challenge in partnership with the
National HBCU Business Deans Roundtable to grow the next generation
of Black business talent. Additionally, HP is collaborating with
American Airlines and Black Enterprise to host the BE SMART
Hackathon for HBCU students on October 9. In response to declining
internships due to Covid-19, HP launched HP Summer Scholars, a
virtual development program for college students.
Click here for information about the Technology + Social
Innovation Program.
About HP HP Inc. creates technology that makes
life better for everyone, everywhere. Through our product and
service portfolio of personal systems, printers and 3D printing
solutions, we engineer experiences that amaze. More information
about HP Inc. is available at http://www.hp.com.
About The LAGRANT Foundation (TLF)Since its
inception in 1998, The LAGRANT Foundation (TLF) has provided $2.7
million and 643 scholarships to continue its mission to increase
the number of ethnic minorities in the fields of advertising,
marketing and public relations. With the generous support of its
major donors and supporters, TLF provides scholarships, career
& professional development workshops, mentorships and
internships/entry-level positions to African American/Black, Alaska
Native/Native American, Asian American/Pacific Islander and
Hispanic/Latino undergraduate and graduate students.
Media Contact:Camelia Gendreau,
HPCamelia.gendreau@hp.comwww.hp.com/go/newsroom |
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editorial errors or omissions contained herein.
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