e.l.f. Cosmetics and World Champion Blind Swimmer Anastasia Pagonis Launch “Beauty For Every Eye” Accessibility Bundle
August 05 2024 - 12:01AM
Business Wire
New limited edition product bundle has an
accessibility feature created by the blind world champion.
e.l.f., the purpose-driven beauty brand with a mission to bring
the best of beauty to every eye, lip, and face, has teamed up with
world champion blind swimmer Anastasia "Tas" Pagonis in
service to the broader community. Together, e.l.f. and Pagonis are
on a journey to make beauty products more accessible for the blind
and low-vision community.
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e.l.f. and world champion blind swimmer
Anastasia Pagonis launch a limited edition product bundle with a
new accessibility feature. (Photo: Business Wire)
Pagonis, who has set multiple world records for swimming, is a
bold disrupter with a kind heart both in and out of the pool. Her
incredible social following, nearing three million across TikTok
and Instagram, created a platform to share her story and uplift
others going through life’s challenges. Pagonis’ real-world,
irreverent social posts are meant to “change the way you ‘see’ the
visually impaired,” she shares.
Launching today, e.l.f. and Pagonis have developed the
“Beauty For Every Eye” bundle. This limited-edition kit
features three of Pagonis' favorite e.l.f. products – e.l.f.
Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip
Stain in Power Mauves and e.l.f. SKIN Suntouchable Whoa Glow SPF 30
in Sunbeam – each with a scannable QR code that links to an audio
recording by Pagonis describing the product, including finish and
application tips. This innovative "beauty hack" is used by Pagonis
herself as a blind beauty lover seeking greater accessibility.
“Tas demonstrates the beautiful magic that happens when people
embrace who they are, defy labels, and see barriers as
steppingstones. She redefines limitless,” says Kory Marchisotto,
Chief Marketing Officer, e.l.f. Beauty. “We are on a journey to
make beauty even more accessible to every eye, lip, and face. Tas
continues to be our inspiration, building deeper connections with
our community and showing that anything is e.l.f.ing possible.”
The Beauty For Every Eye bundle celebrates Pagonis' story and
shares her creative solutions for the blind and low-vision
community. As part of the e.l.f. family, Pagonis will continue
working with e.l.f. to develop more adaptive tools and products.
Since Pagonis teamed with e.l.f. in June of 2023, she has helped
e.l.f. experience beauty in a new way. Pagonis previously was
featured in e.l.f.’s “Show Your(s)e.l.f.” documentary featuring
inspirational stories from extraordinary role models who see beauty
in the entirety of the human experience, from adversity to
triumph.
"I'm so excited to partner with e.l.f., a brand that truly
values positivity, inclusivity, and accessibility," said
Pagonis. "Together, we're making strides to ensure the
beauty industry is welcoming and empowering for people of all
abilities."
e.l.f. worked with its long-time partner for purpose-driven
work, OBERLAND to develop this beauty feature.
The Beauty For Every Eye bundle is available for a limited time
for $28 on e.l.f.'s website, elfcosmetics.com.
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is
e.l.f.ing possible. We are a different kind of company that
disrupts norms, shapes culture and connects communities through
positivity, inclusivity and accessibility. e.l.f. Cosmetics, our
global flagship brand, makes the best of beauty accessible to every
eye, lip and face by bringing together the best of beauty, culture
and entertainment. Our superpower is delivering universally
appealing, premium-quality products at accessible prices that are
e.l.f. clean, vegan, double Cruelty Free Certified with both
Leaping Bunny and PETA, and manufactured in Fair Trade Certified™
facilities. Learn more at www.elfcosmetics.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240804755500/en/
e.l.f. Beauty Media Inquiries: Melinda Fried
mfried@elfbeauty.com Consumer Media Inquiries: Brittany Banion
brittany@weareshadow.com Business Media Inquiries: Rachel Sharpe
elf@5wpr.com
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