Abercrombie & Fitch Launches Anti-Counterfeiting Campaign in the United Kingdom
April 22 2004 - 5:25PM
PR Newswire (US)
Abercrombie & Fitch Launches Anti-Counterfeiting Campaign in
the United Kingdom NEW ALBANY, Ohio, April 22
/PRNewswire-FirstCall/ -- In response to the counterfeiting of
Abercrombie & Fitch and Hollister goods in the United Kingdom,
Abercrombie & Fitch Co. today announced that it has launched an
aggressive anti-counterfeiting campaign designed to root out and
eliminate all counterfeit goods from the UK market. That effort
will include such legal action (civil and criminal) as authorized
by British Law. The anti- counterfeiting campaign will target both
manufacturers and sellers of counterfeit Abercrombie and Hollister
merchandise. The Company is working closely with UK customs agents
to intercept and inspect shipments headed to businesses identified
as selling counterfeit merchandise. As part of its campaign
Abercrombie & Fitch is partnering with applicable Trading
Standard Offices to raid and seize counterfeit merchandise. The
Company has also initiated a trade based anti-counterfeiting
advertising campaign that includes contact information for
reporting suspected counterfeit merchandise. Mike Jeffries,
Chairman and CEO of Abercrombie & Fitch, said, "We are
declaring war on the counterfeiting of our goods. We owe it to our
customers to be vigilant in protecting the integrity of our brands.
The counterfeit goods being sold under the Abercrombie and
Hollister names are of an extremely poor quality and undermine our
110-year old legacy of consistently producing high-quality goods.
Counterfeiting is a serious offense, one that we will not tolerate"
Abercrombie & Fitch operated a total of 705 stores at the end
of March, including 170 abercrombie stores and 177 Hollister Co.
stores. The Company operates e-commerce websites at
http://www.abercrombie.com/ , http://www.abercrombiekids.com/ , and
http://www.hollisterco.com/ . DATASOURCE: Abercrombie & Fitch
Co. CONTACT: Thomas D. Lennox, Director, Investor Relations and
Corporate Communications of Abercrombie & Fitch Co.,
+1-614-283-6751 Web site: http://www.abercrombie.com/
http://www.abercrombiekids.com/ http://www.hollisterco.com/
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