Four Cintas Customers Earn Prestigious Image of the Year Award
March 18 2010 - 10:17AM
Business Wire
For the 11th straight year, customers of Cintas Corporation
received Image of the Year (IOY) awards during a banquet held by
the North American Association of Uniform Manufacturers and
Distributors (NAUMD) in Las Vegas. Selected from a list of
high-profile nominees, Cintas customers Royal Caribbean Oasis of
the Seas, Panda Express, The Pierre Hotel, and Florida Hospital
Cardiovascular Institute were honored based on the fashion,
function and quality of their apparel programs.
“The IOY awards recognize the leaders in corporate image
apparel,” said Richard Lerman, president and CEO of the NAUMD.
“Each year, the judging panel is comprised of a number of industry
experts who base their decision on the style, wearability and
functionality of each design. They look at the goals of the program
and the way each program evolves to meet those objectives.”
Winner in the single unit hotel category, The Pierre Hotel
apparel program balanced the high-class nature of the establishment
with the durability and comfort necessary for work. The Cintas
winning designs combine traditional European styling with form and
function to enhance the guest experience and celebrate the hotel’s
$100 million renovation.
“Cintas developed a luxury collection that echoes our brand and
the environment in which our employees serve,” said Heiko Kuenstle,
general manager of The Pierre Hotel. “We want to set the standard
for outstanding hospitality, and an award-winning uniform program
further sets us apart from the competition.“
In the healthcare category, Cintas developed an apparel program
for five different departments within the Florida Hospital
Cardiovascular Institute. To complement the corporate color
palette, the scrubs incorporate a complete custom color program
centered around the color cinnamon. In addition, Cintas designed a
patterned trim with a custom heart-shaped design with the Florida
Hospital logo to honor the focus of the renowned organization.
“This prestigious award truly reflects the integrity of our
apparel program,” said Danielle Johnson, assistant vice president
of Florida Hospital Cardiovascular Institute. “This facility is
committed to quality care, so we wanted a uniform program that
reflects our brand while enhancing the job functions of each
employee. By working with key stakeholders throughout the process,
Cintas helped us develop a program that met everyone’s needs.”
For Panda Express, it’s important to showcase a top-of-the-line
apparel program for the back of the house staff because the fast
food restaurant operates with an exposed kitchen. The
Asian-inspired uniforms include black complementary chef and cook
tunics, each with red accents and the iconic Panda Express logo on
the right arm and back. The chef version is differentiated by a
Chinese character trim. A traditional skull cap has been updated
and rethought to include mesh panels and adjustable straps. Both
uniforms are paired with four-way reversible aprons.
“Panda’s mission is to deliver exceptional Asian dining
experiences to our guests during every visit. When guests enter a
Panda Express, we want to ‘wow’ them in all five senses and
showcase the culinary skills of our chefs preparing delicious Asian
cuisine with fresh ingredients,” said Nader Garschi, executive
director of concept innovation at Panda Express. “Cintas was a
great partner in executing that goal by creating a cultural
connector uniform that properly reflects the higher quality of the
Panda Express brand.”
In the cruise line category, Cintas created day, evening and
formal wear lines to enhance the new Royal Caribbean Oasis of the
Seas’ “neighborhoods” concept. This concept provides vacationers
with the opportunity to seek out relevant experiences based on
their personal styles, preferences or moods. The line features a
blue theme for day and black charcoal for night. Formal wear can be
hard to maintain when dry cleaning services are not available, but
the custom polyester-wood blend is both easy to care for and
durable.
“We are honored to have four programs selected for this
prestigious award,” said Bill Goetz, Cintas’ president and chief
operating officer of global accounts and strategic markets. “This
is a testament to the way our designers and merchandising team are
able to work with our customers and create functional fashions that
match any aesthetic.”
For more information about NAUMD or a complete list of IOY Award
winners, visit www.naumd.com or call 212.736.3010. For more
information about Cintas, please visit www.cintas.com or
www.cintasfashion.com.
About Cintas Corporation:
Headquartered in Cincinnati, Ohio, Cintas Corporation provides
highly specialized services to businesses of all types. Cintas
designs, manufactures and implements corporate identity uniform
programs, and provides entrance mats, restroom supplies,
promotional products, first aid and safety products, fire
protection services and document management services to
approximately 800,000 businesses. Cintas is a publicly held company
traded over the Nasdaq National Market under the symbol CTAS, and
is a Nasdaq-100 company and component of the Standard & Poor's
500 Index.
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