Marvel’s Ant-Man and The Incredible Hulk Clash for the First Time in an Epic Battle for Coca-Cola’s Mini Can
February 07 2016 - 8:02PM
Business Wire
Sometimes you just want a little
Coca-Cola
This evening, millions of viewers witnessed a David and
Goliath-style brawl between Super Heroes for the ultimate prize –
an ice-cold Coca-Cola Mini Can. Debuting during the Big Game’s
second quarter, the 60-second ad gave viewers something small to
consider as Coca-Cola reintroduced its 7.5-ounce Mini Can to
America.
Coca-Cola’s advertisement – “Coke Mini” – was developed in
collaboration with Marvel and featured two of the world’s most
popular Super Heroes – The Incredible Hulk and the tiny, yet
astonishing Ant-Man. In the spot, the diminutive Ant-Man, voiced by
actor Paul Rudd, attempts to swipe a Coca-Cola Mini Can from the
refrigerator in Dr. Bruce Banner’s lab, only to be caught by the
doctor mid-heist. In a fit of rage, Banner turns into Hulk and
chases the tiny hero through busy city streets. Ultimately
cornered, Ant-Man surrenders the Mini Can, but not before helping
Hulk, whose fingers are too large to open the Coca-Cola Mini Can.
Clearly friends, not foes, The Hulk and Ant-Man enjoy a little
ice-cold Coca-Cola refreshment – and a special moment together – as
the sun sets over a sweeping cityscape. “Sometimes you just want a
little Coca-Cola” closes the spot, which fades to black, marking
the kickoff of a virtual hunt for limited edition, Marvel-themed
Coca-Cola Mini Cans.
“Trends in the U.S. are driving smaller package sizes. This ad
recognizes the trends and celebrates our smallest pack, the
Coca-Cola Mini Can,” said Emmanuel Seuge, Senior Vice President,
Content, Coca-Cola North America. “Coca-Cola’s ‘One Brand’ strategy
puts the irresistible taste and feeling of an icy-cold Coca-Cola at
the center of our storytelling. There is no better partner than
Marvel, and no better platform than the Big Game, to bring this
story to life in an epic and meaningful way – for the fans and for
our brand.”
The airing of “Coke Mini” kicks off a virtual hunt for
Marvel-themed Coca-Cola Mini Cans, which feature six of the world’s
best-known heroes – Hulk, Ant-Man, Black Widow, Captain America,
Iron Man and Falcon. Each day through February 14, Coca-Cola will
release hidden clues (known as “Easter eggs”) through its social
media accounts, including Facebook, Twitter, Instagram, YouTube and
Snapchat. Each individual “Easter egg” will unlock a limited number
of cans and provide young adults direction for the chance to obtain
a limited edition six-pack of their own. Marvel-themed,
limited-edition Coca-Cola Mini Cans are not available for sale in
retail outlets – and only available while supplies last.
“Americans are looking for greater variety from their beverages,
and we’re helping shape consumer choice through smaller packaging
options,” said Andy McMillin, Senior Vice President, Coca-Cola
Trademark, Coca-Cola North America. “Smaller packages are a top
priority for us in 2016, and so is making people more aware of the
variety of choices they have across the entire Coca-Cola Trademark.
‘Coke Mini’ is an early example of our commitment to smaller
packages. The partnership with Marvel is a bold and entertaining
new way to drive home the choice of smaller packaging options
available in our portfolio.”
This is the 10th consecutive year Coca-Cola commercials have
appeared during the Big Game broadcast. Coca-Cola worked with
Wieden + Kennedy (in Portland, Ore.) and Disney to create “Coke
Mini.”
“Teaming up with Coca-Cola for such an exciting project on a
larger-than-life stage is just the beginning of a broader
partnership,” said Mindy Hamilton, SVP, Global Partnerships,
Marvel. “As we build up to the release of Marvel’s ‘Captain
America: Civil War,’ we look forward to celebrating both brands by
creating some truly special moments for fans throughout the
year.”
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including Diet Coke®, Fanta®, Sprite®,
Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid®,
Simply®, Georgia® and Del Valle®. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment
to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit
marvel.com. © 2016 MARVEL
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version on businesswire.com: http://www.businesswire.com/news/home/20160207005059/en/
The Coca-Cola CompanyLauren Thompson,
404-676-3034laurenthompson@coca-cola.com
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