A 'New Asian tea' company – taking the UK by storm with
drinks like 'Yumberry Boom' & 'Cheese Green Tea' – is joining
forces with the UK's historic Royal Opera House in unique
partnership
LONDON, Sept. 4,
2024 /PRNewswire/ -- A "New Asian Tea" brand rapidly
expanding in the UK has launched its most groundbreaking
collaboration to date by partnering with the Royal Ballet and Opera
with a pop-up store inside the historic London building.
From 04/09-22/09, premium tea brand HEYTEA will offer its
best-selling drinks such as 'Cheese Grape Boom' and "Supreme Brown
Sugar Bobo Milk Tea", to theatre-goers and tea lovers alike in the
Royal Ballet and Opera's Linbury Foyer. No ticket is needed to
visit this pop-up which includes a one-off, limited-edition tea
inspired by the return of ZooNation's The Mad Hatter's
Tea Party to the RBO stage.
The limited edition tea is like nothing seen before with 3 very
distinct layers: Chocolate Cheese Foam on top, Red BlossomMilk
Tea in the middle and Brown Sugar Boba at the bottom. It is
designed to be drunk either as 3 separate parts or mixed.
The recent rising popularity in the global bubble tea market saw
its size valued at USD 2.46 billion
in 2023, with the UK gaining traction. Such is the popularity
among UK consumers that HEYTEA is opening 3 new
stores in the second half of the year –
Leeds, Southampton and London. And a new large
concept store was opened on New Oxford Street, London, at the end of July. This takes
the total number of UK stores opened by HEYTEA to 12 by
the end 2024.
Founded by 19-year-old Neo Nie
Yunchen in 2012, the company has grown from a humble
300-square foot tea shop to a pioneer in "New Asian Tea" with over
4,100 stores across 300 cities worldwide. The brand hosted a pop-up
store in Paris during the
Olympics, and more stores are planned for Australia, the USA and South Korea.
HEYTEA uses the finest fresh ingredients, with no
artificial flavours; so the drinks are a healthier alternative to
many other milk or bubble teas in the market. HEYTEA
has also switched to organic milk and offers
customers a 0-calorie sweetener option.
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