- 'Unseen City: Echoes of Blue' will be available from
9 August 2024 to 5 September 2024, featuring AI-powered
Manchester City player avatars and
interactive tasks for fans to earn rewards
- Five rooms - Training Room, Strategy Room, OKX Lounge,
Trophy Room and Lobby - offer a different experience in
each
MANCHESTER, England, Aug. 9, 2024
/CNW/ -- Manchester City Football Club and OKX, a leading global
crypto exchange and Web3 technology company, has
announced today the launch of 'Unseen City: Echoes of Blue,' an
interactive, virtual escape room experience which allows fans to
interact with Manchester City
player avatars and complete tasks to earn rewards.
The experience will be divided into five rooms, each with a
different theme, content and tasks for fans to experience. They
include the Training Room, Strategy Room, OKX Lounge, Trophy Room
and Lobby. The OKX Lounge features the two Manchester City x OKX 'Unseen City Shirts'
digital collectibles.
Throughout the virtual escape room, fans will be guided by
Manchester City player virtual
avatars representing men's team players Jack Grealish, RĂºben Dias, Kevin De Bruyne and Ederson Moraes, as well as women's team star
Alex Greenwood. Fans can interact
and chat with the player avatars, which are powered by AI
technology, and complete tasks in each room to earn prizes and
progress to further rooms. Prizes include tickets to a Manchester City game, the limited edition
'Unseen City' shirts and a special stadium tour from a City
legend.
VP, Global Partnerships Marketing and Operations at
Manchester City, Tom Boyle said: "The 'Unseen City: Echoes of
Blue' campaign, in partnership with OKX, is testament to our
continuous efforts in providing fans with fresh, innovative and
engaging experiences. Throughout our long-standing partnership with
OKX, we've continued to push the boundaries and our latest Unseen
City project allows our fans to test their City knowledge in an
innovative virtual escape room environment"
OKX Global Head of Marketing Michael
Page said: "The way Web3 technology comes to life
has evolved drastically over the past few years, and so has our
partnership with Manchester City.
The 'Unseen City: Echoes of Blue' campaign is not only to celebrate
some of our biggest achievements together, but also to showcase our
continuous efforts in bringing unique, new values for millions of
fans around the world, by integrating the most advanced technology
in the industry."
'Unseen City: Echoes of Blue' will be available from
9 August 2024 to 5 September 2024. Fans can participate via this
website.
OKX's partnership with Manchester City began in March 2022 with a shared mission of enhancing fan
experience through innovative Web3 experiences, such as the recent
'Unseen City Collectibles Quest', the 'Unseen City Shirts' digital
collectibles and the OKX Collective metaverse. OKX became the
Club's Official Sleeve Partner in June
2023 and received the European Sponsorship Association (ESA)
Award for 'Sport Sponsorship of the Year' recently.
Learn more at okx.com
About OKX
OKX is a leading global crypto exchange and
innovative Web3 company. Trusted by more than 50 million global
users, OKX offers a secure and trustworthy platform that provides
responsible crypto traders with innovative tools to
access the world of crypto.
As a global brand and top partner of Manchester City FC and McLaren
Racing, OKX uses Web3 technology to redefine how fans connect with
their favorite teams. Recent examples include its Unseen City
Shirts and Race Rewind digital collectible campaigns, which offer
fans real-world benefits like exclusive match-day and trackside
experiences. As the Presenting Partner of Tribeca Festival, OKX
also empowers artists and creators through Web3.
In line with its "on-chain, any chain" philosophy, OKX
contributes to the growth of the Web3 ecosystem via its secure,
interoperable and self-custody enabled OKX Wallet. OKX Wallet is a
user-friendly gateway to the on-chain world, connecting to over 100
blockchains, 10,000 dApps, 170+ DeFi
protocols, 500,000 tokens and nearly 500 decentralized
exchanges (DEXs).
OKX is committed to transparency and security, and publishes its
Proof of Reserves monthly to build trust. It is also dedicated to
expanding its educational resources through OKX Learn, making
digital assets accessible and understandable for a broader
audience.
To learn more about OKX, download our app or visit: okx.com
Disclaimer
This announcement is provided for informational purposes only. It
is not intended to provide (i) investment advice or an investment
recommendation, (ii) an offer, solicitation, or inducement to buy,
sell or hold digital assets, or (iii) financial, accounting, legal
or tax advice. Digital assets, including stablecoins and NFTs, are
subject to market volatility, involve a high degree of risk, and
can lose value. You should carefully consider whether trading or
holding digital assets is suitable for you in light of your
financial condition and risk tolerance. Please consult your
legal/tax/investment professional for questions about your specific
circumstances. Not all products are offered in all regions. For
more details, please refer to the OKX Terms of Service and Risk
& Compliance Disclosure. OKX Web3 Wallet and its ancillary
services are subject to separate terms of service.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/manchester-city-and-okx-launch-unseen-city-echoes-of-blue-virtual-escape-room-an-interactive-and-rewarding-online-experience-for-fans-302218751.html
SOURCE OKX