LOS
ANGELES, July 13, 2024 /PRNewswire/ -- JCB is proud
to announce a special long-term partnership with multi-GRAMMY award
winning musician and Rock and Roll Hall of Fame inductee
Joe Walsh and his national 501(c)3
non-profit veterans organization and annual benefit festival,
VetsAid. The partnership will raise awareness and funds for U.S.
veterans through the power of rock and the transformative process
of rebuilding.
JCB, one of the world's largest privately-owned manufacturers of
construction and agricultural equipment, often deploys its machines
in war-torn regions, playing a crucial role in the rebuilding
process after conflicts. Recognizing their shared values and goals,
Alice Bamford and Ann Eysenring of
the JCB family company, reached out to their friends Joe and Marjorie Walsh and devised a partnership
to generate additional valuable funds for American veterans who
have served their country with dignity, compassion, and honor.
The creative partnership kicks off with the official premiere of
"Dig It" – an original song by Joe
Walsh, debuting in London
on July 13th during
Monster Jam®. This powerful anthem, also featuring Joe's
brother-in-law Ringo Starr on drums,
will be the soundtrack for JCB's DIGatron™ and serve as an
uplifting call-to-action to support the vital mission of VetsAid.
Inspired by Alice and Ann's eight-year-old son Otis, a monster
truck enthusiast himself, Joe sought to capture the excitement of a
child and the raw energy of monster truck action in his
composition.
Additionally, JCB has pledged $250,000 to VetsAid to
kick-off the partnership. Next up, supporters can also look out for
limited-edition merchandise, a special JCB DIGatronä toy and
even a limited edition JCB machine, with a percentage of sales
benefiting the non-profit organization.
"It is absolutely amazing to be working with Joe Walsh to raise further awareness
for U.S. veterans," said Alice. "This is a legacy project
between two families which will help give veterans and their
families in the U.S. a better future, and offer them the care and
support they deserve, which is something very close to all our
hearts."
Veterans and their families have always been important to Joe, a
Gold Star son himself who lost his father, Robert Newton Fidler, a US Army Air Corps flight
instructor for the first American operational jet-powered aircraft,
while he was on active duty over Okinawa when Joe was only 20 months old.
"VetsAid isn't just about raising money and awareness for
America's veterans and their families," Joe commented. "It's also
about finding common ground amongst music-lovers of all backgrounds
and coming together to build and rebuild communities around a
shared love of country. It's a privilege for us at VetsAid to
expand upon this vision with Alice and Ann, and our friends at JCB,
and to keep the party going with this kick-ass new song and
exciting partnership!"
For more information, please visit www.vetsaid.org
To make a donation, please scan the QR code above.
Press contact
Samantha Preece:
samantha@ballantinespr.com
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SOURCE JCB