Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released its first global
Q1 2024 Sell-Side Platform (SSP) Brand Safety Risk Rankings Reports
for Mobile Apps, providing a comparative analysis of SSP brand
safety risk levels based on open programmatic ad traffic and mobile
app coverage across apps from the Google Play Store and Apple App
Store.
In addition to the global report, Pixalate also published
regional reports for SSP brand safety risk rankings across North
America, Asia-Pacific (APAC), Europe, the Middle East, and Africa
(EMEA), and Latin America (LATAM).
Pixalate's data science team analyzed 5.1 million downloadable
mobile apps across the Google Play and Apple App stores and 50+
billion global open programmatic advertising impressions in Q1 2024
to compile this research. Pixalate's datasets consist predominantly
of buy-side open auction programmatic traffic sources.
The reports are an analysis of SSPs that sell ads on the highest
share of mobile apps that are rated by Pixalate as “high” risk for
brand safety. The reports also rank SSPs based on the percentage of
open programmatic ads sold on apps marked as “high,” “medium,” and
“low” brand safety risk.
Pixalate assesses brand safety risk based on both the
description of the app and the in-app content to assign a risk
rating of high, medium, or low at an app level. Visit the Pixalate
Knowledge Base to learn more about Pixalate’s brand safety risk
ratings.
Global: Top SSPs by Share of Open Programmatic Ad
Traffic with 'High' Brand Safety Risk (Q1 2024)
1. SmartyAds LLP (53%)2. cadent.tv (43%)3. Acuity Ads, Inc.
(39%)
Download the full report to see the top 10.
Global: Top SSPs by Share of Apps with 'High' Brand
Safety Risk (Q1 2024)
1. Opera Ads (42%)2. Adtelligent (31%)3. House of Pubs (28%)
Download the full report to see the top 10.
North America: Top SSPs by Share of Open Programmatic Ad
Traffic with 'High' Brand Safety Risk (Q1 2024)
1. cadent.tv (43%)2. Index Exchange (38%)3. Equativ (29%)
Download the full report to see the top 10.
North America: Top SSPs by Share of Apps with 'High'
Brand Safety Risk (Q1 2024)
1. Speroll (27%)2. cadent.tv (21%)3. LoopMe (21%)
Download the full report to see the top 10.
APAC: Top SSPs by Share of Open Programmatic Ad Traffic
with 'High' Brand Safety Risk (Q1 2024)
1. BizzClick (47%)2. Google AdExchange (42%)3. LoopMe (40%)
Download the full report to see the top 10.
APAC: Top 3 Sellers by Share of Apps with 'High' Brand
Safety Risk (Q1 2024)
1. LoopMe (19%)2. InMobi, Google AdExchange, Algorix (16%)3.
Verve Group (15%)
Download the full report to see the top 10.
EMEA: Top SSPs by Share of Open Programmatic Ad Traffic
with 'High' Brand Safety Risk (Q1 2024)
1. House of Pubs (33%)2. OpenX (25%)3. Verve Group (23%)
Download the full report to see the top 10.
EMEA: Top SSPs by Share of Apps with 'High' Brand Safety
Risk (Q1 2024)
1. House of Pubs (43%)2. OpenX (26%)3. Equativ (24%)
Download the full report to see the top 10.
LATAM: Top SSPs by Share of Open Programmatic Ad Traffic
with 'High' Brand Safety Risk (Q1 2024)
1. Unity Technologies (41%)2. Google AdExchange (32%)3.
Sharethrough (27%)
Download the full report to see the top 10.
LATAM: Top SSPs by Share of Apps with 'High' Brand
Safety Risk (Q1 2024)
1. Unity Technologies (41%)2. Google AdExchange (32%)3.
Sharethrough (27%)
Download the full report to see the top 10.
“With the proliferation of mobile apps it can be challenging for
brands to control for brand safety, especially in open programmatic
advertising campaigns,” said Hawn Smith, Ad Fraud Product Manager.
“These reports help buyers by providing more visibility into the
risk levels they face when working with specific SSPs so they can
minimize unwanted exposure to content that does not align with
their brand goals.”
About Pixalate
Pixalate is a global platform specializing in privacy
compliance, ad fraud prevention, and digital ad supply chain data
intelligence. Founded in 2012, Pixalate is trusted by regulators,
data researchers, advertisers, publishers, ad tech platforms, and
financial analysts across the Connected TV (CTV), mobile app, and
website ecosystems. Pixalate is accredited by the MRC for the
detection and filtration of Sophisticated Invalid Traffic
(SIVT). pixalate.comDisclaimerThe content of
this press release, and the Mobile Sell-Side Platform Brand Safety
Risk Reports (the “Reports”), reflect Pixalate’s opinions with
respect to the factors that Pixalate believes can be useful to the
digital media industry. Any data shared is grounded in Pixalate’s
proprietary technology and analytics, which Pixalate is
continuously evaluating and updating. Any references to outside
sources should not be construed as endorsements. Pixalate’s
opinions are just that, opinions, which means that they are neither
facts nor guarantees.Pixalate is sharing this data not to impugn
the standing or reputation of any entity, person or app, but,
instead, to report findings and trends pertaining to the time
period studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com