ATLANTA, July 9, 2024
/PRNewswire/ -- The 30th anniversary of ESSENCE Festival took
over New Orleans this weekend, and
Travel Divas made history by bringing over 300 women for the
largest girls' trip to the annual festival held July 4th - 7th.
The trip kicked off with a lively welcome reception at the
Westin, featuring New
Orleans-native and Grammy-nominated artist Big Freedia. Big
Freedia engaged in a special conversation with event host
Brandy Woods and hosted a dance
contest, with the winner receiving concert tickets for all three
nights. The Divas attended concerts headlined by Janet Jackson, Usher, and Cash Money, riding in
style in a custom Travel Divas bus.
According to ESSENCE, "If trips of opulence with fellow Black
women sound like your vibe, look no further than Travel Divas."
Founder Shanterria Earley echoed
this sentiment in her welcome reception remarks. "This weekend you
will celebrate yourself," she shared. "You deserve room service.
You deserve some days where you don't make your bed. You need this
break."
Travel Divas boasts a community of more than 600,000
professional Black women. Since 2021, the Divas have spent over
$38 million on trips and completed
over 756 trips to 61 countries. The organization started with bus
trips to New Orleans.
Each year, Travel Divas hosts over 100 travel events worldwide.
Despite many global destinations, the ESSENCE Festival remains a
must-attend event. Since 2009, Travel Divas has taken more than 900
women to the festival. This year, the group hosted its largest
experience with over 300 women.
"This festival is deeply personal for me," shares founder
Shanterria Earley. "Growing up,
ESSENCE Magazine was a staple in my household. The ESSENCE Festival
brings the magazine to life. All those years of flipping through
its pages culminate in this vibrant in-person experience in
New Orleans."
Travel not only creates lasting memories but can also strengthen
and extend our lives. Research shows that travel can boost mental
health and reduce stress. "Whether it's sitting on a safari in
South Africa, having lunch on the
Eiffel Tower in Paris, enjoying
tea at the Burj Al Arab in Dubai, or walking the streets of
Tokyo in a kimono, Travel Divas
takes women from the familiar to new places where they can breathe
in and experience another culture," Earley adds.
Unfortunately, Black women traveling around the world isn't
always celebrated. Earlier this year, Travel Divas shared a short
video on Instagram of 114 Black women traveling to
Dubai. The post went
viral with over 2.3 million views, receiving excitement and racist
comments from trolls.
"Seeing 114 fabulous Black women travel to Dubai was triggering for some and
disrupted what they thought we were capable of," shares Travel
Divas Community Director Michelle
Thames. "We are proud to provide a safe space for Black
women to travel. Safety is top of mind while ensuring our Divas
have a good time."
Travel Divas on the girls' trip highly rated their epic
experience at ESSENCE Festival, and many are already saving their
spot for next year's event. The trip's finale was a hip-hop brunch
in the French Quarter. With more than 700 successful trips, Travel
Divas continues to set the standard for Black women traveling.
Media Contact: Charreah K. Jackson | 380113@email4pr.com |
919.423.5617
About Travel Divas:
Travel Divas is an award-winning, premier travel company that
specializes in group travel management. The community of more than
600,000 travelers has taken 756 trips to 61 countries and counting.
Established in 2007 by Shanterria
Earley, we curate 100+ domestic and international travel
events annually. We are not your regular travel company.
https://thetraveldivas.com/ | IG:
https://www.instagram.com/traveldivas/
Travel Divas 2024 Essence Photos HERE
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SOURCE Travel Divas