HAMILTON, Bermuda, July 9, 2024
/PRNewswire/ --To mark the launch of GREY GOOSE Altius, the new
luxury vodka inspired by the rare natural luxuries of the French
Alps, Idris Elba has revealed his
latest track, the sky-high summer anthem 'Pushing On.'
Elba and GREY GOOSE Altius have collaborated to create the
ultimate celebration moment with friends, the limited-edition
smooth-tasting luxury vodka made from Alpine spring water and
winter wheat combined with the definitive soundtrack from Elba.
As well as launching new music, Idris has recorded an exclusive
short film where the actor, producer and DJ shares his
creative process and inspiration behind the track. This
collaboration sees the vodka brand and award-winning actor and DJ
join forces, united by a shared passion for craftsmanship, brought
to life through the skill of music and the exquisite luxury
vodka.
The epic release follows the exclusive GREY GOOSE Altius launch
party in Ibiza earlier this summer, which saw Elba DJ to a
star-studded array of attendees in a private villa on one of the
highest peaks on the island. The track now forms the
soundtrack to parties across Europe this summer, alongside GREY GOOSE
Altius.
Idris Elba comments:
"Vibrations, rhythm, music, melody... all of these things are an
emotion for me. I have to imagine what I want the song to do,
and I get inspired by things that sound like that. Everyone
speaks different languages, are different ages, different
generations but as soon as you play music, it's just one
frequency"
GREY GOOSE Altius, the new pinnacle of luxury vodka, is crafted
for toasting life's personal milestones, professional triumphs, and
the simple pleasure of gathering with friends. Elevate every
celebratory moment with GREY GOOSE Altius, designed to transform
any occasion into an extraordinary experience.
'Pushing On' is available on Spotify now and you can
experience the taste of GREY GOOSE Altius in select clubs and
bars around the world.
For more information about GREY GOOSE ALTIUS, please
contact:
Jessica.Empson@ogilvy.com
Hi-res imagery and film linked here.
GREY GOOSE Altius Product Details :
- GREY GOOSE Altius is crafted with Alpine Spring water and
winter wheat from Picardie.
- The vodka undergoes a unique filtration process at -24 degrees
Celsius, resulting in a velvety smooth taste with delicate alpine
minerality and soft green apple notes.
- Each bottle is hand-bottled and individually numbered,
reflecting unmatched craftsmanship.
Available in 700ml and 1.75l bottles at the world's best bars,
nightclubs, and restaurants. Currently in Europe's summer hotspots: Ibiza, Mykonos,
Saint Tropez, and Porto Cervo,
with London, Paris, Dubai and the USA debuting this Autumn.
ABOUT GREY GOOSE ALTIUS
GREY GOOSE Vodka introduces its newest ultra-premium
innovation, GREY GOOSE Altius. Drawing inspiration from
the French Alps, the latest limited edition release from the
quintessential French vodka is filtered at sub-freezing
temperatures to capture the rare wonder of the mountains.
GREY GOOSE Altius was created with processes inspired by the
extraordinary, natural effects of high-altitude crystallization
that happens at glacial conditions to yield a remarkably smooth
vodka using Alpine spring water and winter wheat from
Picardie.
This rare expression of GREY GOOSE is distilled from
the soft French winter wheat that the brand is known for, and for
the first time, blended with spring water originating from some of
the highest peaks in the French Alps. The alpine water in GREY
GOOSE Altius begins its journey in the clouds atop Western Europe's peaks, winding through
crystalline rocks to a pristine, pure alkaline aquifer. After being
blended, GREY GOOSE Altius is filtered at a very low pressure of
-24 degrees Celsius, resulting in a glacially smooth taste and
velvety mouthfeel. On the palate, GREY GOOSE Altius is best
described as complex with delicate alpine minerality, refreshing
soft green apple notes and a unique earthy undertone.
Please see here for the link to the GREY GOOSE Altius
product press release.
About GREY GOOSE ® Vodka
GREY GOOSE is made with the highest-quality ingredients and has
a 100% traceable production process, from crop to cork. Every
aspect of the creation of GREY GOOSE® is focused on crafting vodka
of unmatched quality. Each bottle of GREY GOOSE is distilled and
bottled in France, with a recipe
and process that remains unchanged since inception, using just two
ingredients – single-origin Picardie wheat and spring water from
our natural limestone well in Gensac-la-Pallue. A one-distillation
process brings out the true essence of these ingredients. The
expertise of the GREY GOOSE Cellar Master, François Thibault,
ensures unparalleled smoothness and exceptional taste. The GREY
GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La
Poire, GREY GOOSE L'Orange, and GREY GOOSE Le Citron Flavored
Vodkas; and now GREY GOOSE ALTIUS.
www.greygoose.com
The GREY GOOSE vodka brand is part of the portfolio of Bacardi
Limited, headquartered in Hamilton,
Bermuda. Bacardi Limited refers to the Bacardi group of
companies, including Bacardi International Limited.
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SOURCE GREY GOOSE