COPENHAGEN, Denmark,
July 8, 2024 /PRNewswire/ --
To get tourists to act more sustainably Wonderful
Copenhagen is launching a new initiative: Pay for a variety of
Copenhagen attractions with
climate-friendly actions.
There is a need to change the mindset of tourists and encourage
green choices. Data show a large willingness as 82% say they want
to act sustainably, but only 22% have changed their
behaviour.[1]
This is why Copenhagen's
official tourism organisation introduces CopenPay - a new
initiative transforming green actions into currency for cultural
experiences. It is Copenhagen's
ambition to inspire visitors to make conscious green choices and
help bridge the large gap between the desire to act sustainably and
their actual behaviour.
CopenPay rewards actions such as cycling, participating in
cleanup efforts, or volunteering at urban farms with access to a
variety of enriching experiences and everyday wonders of
Copenhagen. This includes
complimentary guided museum tours, free kayak rentals, and even a
free vegetarian lunch made from local crops.
"It is a core task for us to make travelling sustainable. And we
will only succeed if we bridge the large gap between the
visitors' desire to act sustainably and their actual behaviour. It
might sound simple, but it is not. We want visitors to make
conscious, green choices and hopefully end up getting even better
experiences while they visit. Through CopenPay we therefore aim to
incentivize tourists' sustainable behaviour while enriching their
cultural experience of our destination. It is an experimental and a
small step towards creating a new mindset amongst travellers and
one among many initiatives we are doing to make travelling more
sustainable", says Mikkel Aarø-Hansen, CEO at Wonderful
Copenhagen.
The simplicity of the system allows easy participation: tourists
can show a train ticket, arrive on a bicycle, or present other
simple proof of green actions to redeem their rewards. This summer,
all tourists are invited to partake in CopenPay, with regular
updates on available attractions and rewards at copenpay.com.
"I am thrilled to see an initiative like CopenPay that combines
our rich cultural life with a strong commitment to sustainability.
By converting green actions into currency for cultural experiences,
tourists are given a unique opportunity to explore Copenhagen in a way that benefits both the
environment and the local community. This aligns perfectly with our
values and ambitions to promote sustainable solutions in
Copenhagen," says Lord Mayor of
Copenhagen Sophie Hæstorp Andersen.
Launching with over 20 attractions this summer, CopenPay not
only aims to enhance the guests' local experience but also to
inspire other destinations.
Contact: Giuseppe Liverino,
Senior PR and Press Manager at email: glv@woco.dk or ph: +45
24 34 68 80.
Read the full release:
wonderfulcopenhagen.com/wonderful-copenhagen/international-press/international-press/copenhagen-launches-new-green-experience-economy-initiative-copenpay
CopenPay press images and video:
https://platform.crowdriff.com/m/s-WE84_nD75UQeVoSY
Read more about CopenPay: www.copenpay.com
[1] Kantar, Sustainability Index 2023
Video - https://youtu.be/MAkWUBfn26k
Logo -
https://mma.prnewswire.com/media/2453561/Wonderful_CPH_Logo.jpg
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