Crav'n Flavor brand to partner with JD Motorsports and driver Ty Dillon for Chicago
July 02 2024 - 12:01PM
Race fans are ready for some “serious satisfaction” in Chicago.
JD Motorsports proudly announces that Crav’n Flavor will team up
with veteran driver Ty Dillon for The Loop 110 Chicago Street Race
on Saturday, July 6. Ty will jump behind the wheel of the No. 4
Crav’n Flavor Chevrolet for the second annual NASCAR Xfinity Series
street race through the Windy City. Crav'n Flavor is a store brand
procured by Topco Associates, LLC for member owners.
Crav’n Flavor is one of the leading brands across several food
categories, from frozen entrees and pizzas to sweets and savory
snacks, and fans have likely seen them in their local grocery
stores like Food City, Hy-Vee, Piggly Wiggly, and several other
independent retailers throughout the country.
The Chicago Street Race will mark their first official foray
into the sport of NASCAR, and driver Ty Dillon couldn’t be happier
to help introduce them to the excitement of racing.
“It’s great to have new faces like Crav’n Flavor in the sport,”
says Dillon on the partnership. “I’m proud to welcome them into
NASCAR. I can’t wait to highlight the brand for shoppers across the
country. I’m thankful to Johnny Davis for letting me be the one to
introduce Crav’n Flavor to NASCAR fans.”
The No. 4 Crav’n Flavor Chevrolet features a bold orange and
black paint scheme to match the bold flavors of the signature
Crav’n Flavor line of snacks. The brand is excited for their street
race debut in one of the most talked-about NASCAR events of the
year.
“We are excited to bring some serious snacking to the NASCAR
Chicago Street Race with Crav’n Flavor,” said Kevin Stafford, Vice
President of Marketing for K-VA-T Food Stores and Topco member. “We
are thrilled to partner with Ty Dillon and his team, and we know
our Crav’n Flavor shoppers will be ready to cheer him on this
weekend!”
For fans at home, Crav’n Flavor offers a huge selection of race
day snacks, ranging from crackers like Crav’n Flavor Cheese Crisps,
their signature line of Crav’n Flavor kettle cooked chips, and
sweet treats like their Crav’n Flavor fudgy covered cookies, all of
which are available at local grocery stores. Fans can head to
CravnFlavor.com to find their local stores and
stock up for the perfect race day watch party.
Tune in to watch the NASCAR Xfinity Series race at the Chicago
Street Course on Saturday, July 6, at 2:30 p.m. The race will be
broadcast on USA, MRN, and SiriusXM NASCAR Radio (Ch. 90).
**About Crav’n Flavor**
Crav’n Flavor is a brand with a wide variety of craveable meal
and snack solutions for on-the-go shoppers. With more than 350
quality and convenient meal and snack solutions ranging from
cookies, crackers and salty snacks to frozen appetizers,
breakfasts, entrees, desserts and pizza as well as refrigerated
cookie dough and beef jerky, Crav’n Flavor has something to satisfy
every craving. The brand – developed and managed by Topco
Associates, LLC to support member-owners – has products currently
available to purchase in thousands of Topco member stores across
the country. For more information on Crav’n Flavor or to see where
Crav’n Flavor products are available for purchase, visit
www.cravnflavor.com.
**About Topco Associates, LLC**
Topco Associates, LLC is an $18.3 billion, privately held,
member-owned company that provides aggregation, innovation and
knowledge management solutions for its leading food industry
member-owners and customers, including grocery retailers,
wholesalers, food service, and pharmacy companies. Topco leverages
the collective volume, knowledge, and commitment of these companies
to create a competitive advantage in the marketplace by reducing
costs and offering winning business-building capabilities. Topco
manages 20 brands on behalf of its member owners, including the
Crav’n Flavor brand. For more information, please visit
www.topco.com.
**JD Motorsports**
Team Owner Johnny Davis first began fielding the No. 4 car in
what is now the Xfinity Series in 1983, with Joe Henry Thurman as
the driver. From 1983-1985, Davis and Thurman competed in 41 races
and put the JD Motorsports name on the map. Although JDM has seen a
sharp rise in on-track performance in the past few years, success
is nothing new to this team. Years of good drivers and excellent
runs have paved the way for what JDM is today.
[teamjdmotorsports.com]
**A.E. Engine (Sales and Marketing Partner)**
A.E. Engine is a full-service sports sales, marketing, and
content creation company. Founded in 2005 by sports publishing and
marketing executives, A.E. Engine has earned a reputation for
conceiving, creating, and delivering high-quality, premium content
and programming for passionate fans. [ae-engine.com]
- Crav'n Flavor brand to partner with JD Motorsports and driver
Ty Dillon for Chicago
- Crav'n Flavor brand to partner with JD Motorsports and driver
Ty Dillon for Chicago
Heather Warthen
Topco Associates LLC
847-329-3375
hwarthen@topco.com