First-of-Its Kind Advertising Model Offers
Brands Screen-to-Screen Reach
from Billboard to Broadcast
LONDON, July 2, 2024 /PRNewswire/ -- At the forefront of
advertising innovation, Ryff, the pioneer of in-scene advertising
(ISA) and virtual product placement (VPP), has partnered with
Elonex, one of the UK's most influential digital out-of-home (DOOH)
media owners. The announcement was made today at MAD//Fest in
London, where the two companies
unveiled "In-Scene Out-of-Home", a groundbreaking
advertising model that enables Elonex to take Ryff's inventory of
in-scene billboards to market alongside its DOOH advertising
sites.
A combined media buy across both digital out-of-home and
in-scene properties allows brands to achieve valuable repetition,
contextual relevance, and deeper, more meaningful engagements with
their target audience.
In addition, this powerful combination allows advertisers
to:
- Target specific audiences - place in-scene billboards
into the TV shows and movies their ideal demographic is
watching.
- Increase visibility - scale DOOH campaigns into a wide
range of video content, securing higher viewership.
- Move fast - change ads or messaging in near real-time,
with brand integrations completed in minutes across both DOOH and
In-Scene placements.
Steve Cox, CEO of Ryff said,
"Giving advertisers the ability to seamlessly extend digital
out-of-home campaigns into the world of in-scene advertising is
truly unparalleled. With Elonex's expansive billboard network, and
Ryff's broad content inventory, we are set to ubiquitously deliver
brand stories and high-impact campaigns to audiences across every
screen, whether they're on the move, on their mobile devices, or at
home."
Nick Smith, CEO of Elonex, added:
"Ryff gives Elonex clients an exceptionally simple way to reach
large audiences across multiple platforms - including digital out
of home, linear or social channels. This partnership dramatically
expands our inventory, enabling us to broaden our offering to
clients, while helping them to extend their campaigns across
physical and virtual screens."
Ryff's Scene Intelligence™ technology enables
the discovery of complementary in-scene billboard placement
opportunities that align with geographic, demographic, and
messaging targets, among other factors. Campaigns created through
this partnership are backed by robust data and performance
analytics, ensuring effective, trackable, and measurable outcomes
that optimize ad spending.
The innovative approach to advertising is being introduced in
the UK and is poised for expansion into the US and other
markets.
About Ryff
Based in Los
Angeles, Ryff specializes in In-Scene Advertising. Its
proprietary GPU-based visual computing, AI, and ML platform,
Spheera™, can ingest, analyze, and deliver brand and
product integrations, at scale, into sport, film, TV, and social
media. Targeting a $190 billion
digital video advertising and brand safety and compliance markets,
its mission is to transform the way brands engage with audiences
through authentic, context-aware product placement.
About Elonex
Elonex operate a unique DOOH Advertising Network, which
stretches across multiple lifestyle environments to make it easy
for brands of all sizes to reach, target and engage with the most
clearly defined audiences. With a long and successful history of
developing and advancing new technology, bringing new e-concepts to
market and leading modern-day innovation, Elonex is committed to
building brands, propelling brand messages and maximising brand
engagement through the power of high impact digital visual
communication.
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