The long-term agreement will accelerate the shift to using
bio-identical ingredients across numerous L'Oréal product
formulations and brands
SAN
DIEGO, July 2, 2024 /PRNewswire/ -- Debut, the
biotech beauty leader and vertically integrated biotechnology
company, announced today that it has signed an agreement with
L'Oréal to develop more than a dozen vital, bio-identical
ingredients that will replace conventionally sourced ingredients
currently used in L'Oréal global beauty and personal care brands
across skin, hair, color cosmetics and fragrance.
As part of the agreement, Debut will create new bio-based
ingredients using proprietary advanced biomanufacturing processes
which combine fermentation and cell-free technology to replace
conventional methods.
Green sciences such as Debut's breakthrough biotechnology
processes unlock a new generation of cosmetic bioactive ingredients
and products that marry the best of nature with supply chain
transparency, safety, purity, consistency, quality and
science-backed data.
"Creating bio-identical ingredients at scale helps preserve
global biodiversity and secure responsible ingredient supply chains
while continuing to prioritize quality and product performance,"
said Debut Founder and CEO Joshua
Britton, Ph.D. "Debut is committed to creating bio-based
formulations for all its beauty products and has unmatched
capabilities in biotechnology, formulation and scaling to catalyze
this transformative shift in beauty."
"Through this exciting partnership and adoption of breakthrough
technology, we are well-positioned to drive the creation of more
sustainable and effective products that meet the demands of our
consumers and fulfils our duty of care for the planet," said
Guive Balooch, Global Managing
Director of Augmented Beauty and Open Innovation at L'Oréal Groupe.
"This long-term agreement with Debut is another example of our
commitment to the Open Innovation ecosystem and building the future
of beauty by collaborating with best-in-class partners."
The global beauty and personal care market is currently valued
at $646 billion and projected to grow
at an annual rate of 3.33%, according to Statista. In the face of
climate change, worsening pollution and the unabating demand on
natural resources, there is urgent need for sustainable ingredient
sourcing. Synthetic biology, which Boston Consulting Group
described as "the manufacturing paradigm of the future", can
deliver the innovation needed to create bio-identical, alternative
ingredients for sustainable beauty. By maintaining its laser-sharp
focus on creating bio-based ingredients at the volume and quality
needed, Debut is highly complementary to L'Oréal's global R&D
efforts and a key partner towards meeting its L'Oréal for the
Future sustainability commitments.
Britton continued: "Our mission is to pioneer the shift to
biotechnology. We capture value across the entire supply chain,
ensuring that Debut's bio-identical and novel ingredients and
products satisfy the huge global market demand for next-generation
sustainable beauty. The beauty industry will be transformed, to the
lasting benefit of people and planet".
About Debut
The leader in biotech beauty.
Debut is pioneering the beauty industry's shift from
traditionally sourced ingredients derived from petroleum and
cultivation to high-performing and inherently sustainable biotech
ingredients. As a fully vertically-integrated global company, Debut
creates superior, scientifically-engineered, bio-based and
clinically-proven products and brands at scale to benefit people
and planet. Our mission is to create a new beauty standard based on
potency, purity, and performance.
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SOURCE Debut