DALLAS, July 2, 2024 /PRNewswire/ -- The Uptown Agency,
known for building meaningful brands and award-winning creative
advertising, is thrilled to announce Randall Hooker as its newest Creative Director.
With deep knowledge of the advertising space, Hooker brings a
wealth of creativity, strategic insight, and leadership to The
Uptown Agency's teams. Within the agency, Hooker will focus on the
creative execution for its long-term, strategic client
partnerships. He will report to Joseph
Alexander, Chief Executive Officer of The Uptown Agency.
The Uptown Agency welcomes award-winning
creative director Randall Hooker to
it's growing roster of creative talent.
"Randall is an exceptional creative talent who expertly
leverages brand strategy into integrated campaigns to forge strong
connections between brands and their audiences," said Alexander.
"We are excited to have him on board."
In his new position, Hooker will advance the agency's creative
direction by guiding the creation of innovative concepts and
ensuring that clients' visions are brought to life through
impactful campaigns. He will collaborate closely with Joseph,
client accounts, and the internal creative teams.
Hooker has spent the bulk of his career across Dallas, Georgia, and Virginia working for some of the world's
largest brands. Most recently serving as the Executive Creative
Director of Warren Douglas Advertising. Prior to that, he was the
Creative Director of Ansira, Publicis Groupe, Saatchi &
Saatchi, Digitas and The Martin Agency. Hooker ran creative for
brands like UPS, BFGoodrich, Rosetta
Stone, Hoover, Walmart, Pizza Hut, Experian, Coke, IHG,
Ferrari, Mazerati, Grand Boulevard, Old 4th Distillery, SkyView
Atlanta, TED Talks, Top Golf, Whynatte, Intercontinental Hotels
& Resorts, Crowne Plaza, Holiday Inn, Staybridge Suites,
Candlewood Suites, and IHG Army Hotels Inc. Hooker has won
awards across categories, including but not limited to London
International, OMMA Gold, Graphis Golds, Graphis Silver, Caples,
ECHO, Dallas Addys, Richmond Addys, Atlanta Addys, and even made
the Cannes Shortlist.
"I am deeply passionate about storytelling and love crafting
narratives that guide consumers through a brand's journey," said
Hooker. "I am excited to join The Uptown Agency team to deliver
creatively effective ideas that will elevate its portfolio of
brands. even further—creating meaningful, impactful, and innovative
work."
Hooker's announcement comes at the heels of the The Uptown
Agency's acquisition of RBA, an award-winning, creative advertising
agency recently named AdAge's #3 Best Place to Work in the United States, and to the Inc. 5000
fastest growing private companies in America.
About The Uptown Agency
We are a leading brand strategy and creative advertising agency
in Dallas, dedicated to building
and growing brands for clients of all sizes across categories. Our
full-service team reverse engineers business outcomes and connects
strategy, design, content, data, and digital experiences to unleash
powerful brand performance for every client we serve. We foster
brand-driven growth across diverse sectors, serving clients such as
Alto, The University of Texas at
Arlington, The Genius Brand, Colliers International,
Birdie Bean, Ricoma International,
and Toyota Music Factory. The Uptown Agency is committed to
positively impacting our people, clients, and our industry. Learn
more at www.theuptownagency.com.
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SOURCE The Uptown Agency