Find Idahoan® Buttery Homestyle® Mashed
Potatoes in a Variety of Formats at Grocery Stores Near You
IDAHO
FALLS, Idaho, July 1, 2024
/PRNewswire/ -- As consumer demand for value sizes and
dietary/lifestyle specific offerings increases, Idahoan
Foods - the leading producer of quality, packaged potato
products in the United States – is
proud to expand its wide product portfolio to include Idahoan®
Buttery Homestyle® Value Size 12 oz Mashed Potatoes, Idahoan®
Dairy-Free Buttery Homestyle® Mashed Potatoes and Idahoan® Reduced
Sodium Buttery Homestyle® Mashed Potatoes.
With the mission of Real Potatoes, Real Easy™, Idahoan's leading
product, Buttery Homestyle®, was the perfect base to start from in
an effort to connect with more potato-loving consumers wherever
they are. The new innovations include:
- For the first time ever, Idahoan® Buttery Homestyle® Mashed
Potatoes are available in a 12-ounce Value Size resealable
pouch. Made with 100% real Idaho® potatoes and perfectly blended
with real butter, you can make all 12 servings at once or make a
smaller batch, reseal and save the rest for later!
- Interest in plant-based foods continues to grow at a fast rate.
In fact, 45% of plant-based consumers plan to increase purchase of
these alternatives1. For these consumers, Idahoan®
Dairy-Free Buttery Homestyle® Mashed Potatoes (4 oz) will be
high on their shopping lists as it offers the same great taste of
the original Buttery Homestyle® Mashed Potatoes, but with
plant-based ingredients replacing the dairy ingredients.
- Other consumers have expressed a desire to reduce sodium in
their overall diets2 and with Idahoan® Reduced Sodium
Buttery Homestyle® Mashed Potatoes (4 oz), these consumers can
enjoy all the convenience and flavor of Buttery Homestyle® but now
with 30% less sodium.
"At Idahoan Foods, we feel strongly that all potato lovers,
regardless of circumstances, should have easy access to the quality
and convenience of our Idahoan branded potato products," said
Ryan Ellis, Vice President of
Marketing at Idahoan Foods. "These new innovations are a way to
make our brand easier to enjoy for more people. We are so proud to
be invited to new tables across the country and have Idahoan® a
part of food celebrations and meal planning for more occasions and
people."
To find Idahoan's newest products online or at a grocery store
near you, visit Idahoan.com or shop directly on the Idahoan
Shop. You can also find Idahoan Foods on Facebook, Instagram,
YouTube and TikTok.
About Idahoan Foods, LLC.
Combining a full-service network of professionals from field to
fork, Idahoan® is a leading manufacturer of value-added
potato products. Its potato processing plants and nationally
recognized retail, foodservice and warehouse club brands of
products along with its close relationship with its growers, allow
Idahoan Foods to deliver superior quality while providing consumers
Real Potatoes, Real Easy™. For more information
visit www.idahoan.com.
1 Five insights from McKinsey's 2022 US Dairy
Consumer Survey reveal how dairy consumption is changing.
2 The Demand for Low Sugar Foods, Low Sodium Foods
and More—A Snapshot of Healthy Indulgence
View original content to download
multimedia:https://www.prnewswire.com/news-releases/idahoan-foods-introduces-new-innovations-in-leading-product-line-to-meet-additional-consumer-lifestyle-and-value-needs-302186963.html
SOURCE Idahoan Foods