TouchTunes Teams Up with Lucra to Enable Bar Patrons to Compete with Each Other for Cash or Credit Prizes when Playing Electronic Darts
July 01 2024 - 10:25AM
Business Wire
New capability coming to the TouchTunes app’s
FunWallet will leverage Lucra technology to allow friends and
rivals to challenge one another at darts to win cash or credits
TouchTunes Music Company, LLC (“TouchTunes”), North America’s
largest in-venue interactive music and entertainment platform,
today announces an exclusive partnership with Lucra, the leading
technology provider of gamification services. Coming to millions of
bar patrons across the country following the launch of FunWallet
later this year, the exciting new mobile integration makes it fun,
safe, and convenient for people playing darts or other bar games to
challenge each other to win cash or credits, up-leveling their
in-venue experience.
“We know many of our members already love to make a friendly
wager for cash or drinks when they play bar sports like darts or
pool. Partnering with an innovative technology company like Lucra
allows us to elevate the in-venue experience with more fun and easy
ways for people to connect and compete,” said Ross Honey, CEO of
TouchTunes. “Engaged patrons play more and stay longer at their
favorite bar or restaurant. So, by adding this new capability to
FunWallet seamlessly within our massively popular mobile app, we
are not only bringing joy to consumers but also driving growth and
value for our operator customers and venue partners.”
Bar patrons will soon be able to take darts to the next level by
challenging friends (or strangers!) to compete for real money or
credits, whether they’re together in the same bar, or even miles
away via remote-play on connected BullShooter dartboards. Lucra’s
software, embedded within the TouchTunes FunWallet, will allow
users to easily keep track of scores, win rates, earnings, and
lifetime leaderboard stats, so they can always know who has
ultimate bragging rights across all their favorite games.
“We’re thrilled to add Lucra’s gamification technology to the
TouchTunes app, as we have a common belief in harnessing friendly
competition and music to enable shared experiences that connect,
energize, and inspire communities,” said Dylan Robbins, CEO of
Lucra. “This partnership will allow millions more people to create
memorable moments together by providing exciting new ways to
compete with friends on the games we all love.”
Enabling peer-to-peer contests in the TouchTunes mobile app
makes the whole experience safe and convenient. Lucra’s technology
will be available in select markets, and provides responsible
gaming capabilities that allow consumers to set limits and
self-exclude. Users must be aged 18 or over to compete for cash or
credits. The new social gaming feature will be coming to the
TouchTunes mobile app so dart players can compete for real money or
credits in the app while playing against each other on a
BullShooter dartboard. Electronic darts contests in bars will be
eligible in states across America following the launch of FunWallet
in Q4 2024.
About TouchTunes
TouchTunes is North America’s largest in-venue interactive music
and entertainment platform, with connected jukeboxes and dartboards
featured in more than 65,000 social venues across North America and
Europe. Following its acquisition of Arachnid 360’s preeminent
soft-tip electronic darts business in 2024, TouchTunes’ expanded
network also includes over 30,000 connected dartboards in bars and
restaurants globally.
TouchTunes is headquartered in New York City, with offices in
Chicago, Montreal and London. For more information, visit
https://www.touchtunes.com/ or follow TouchTunes on Facebook,
Instagram, and LinkedIn for the latest company news.
About Lucra
Lucra is the leading technology provider of gamification
services. Their B2B technology facilitates cash, e-commerce, or
cashless contests on partner platforms. Lucra's white-label
Software Development Kit (SDK) provides partners with a
comprehensive, turnkey solution to embed gamification technology
directly into their platforms. This innovation offers features
previously unavailable to enterprise Partners, including
real-money, and peer-to-peer contests within their platforms. For
more information, visit https://lucrasports.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20240701151109/en/
Media SourceCode Communications for TouchTunes
touchtunes@sourcecodecomms.com Michael Madding, Chief Operating
Officer, Lucra michael@lucrasports.com