Hospitality Women’s Innovation Council Survey: Only 21 Percent of Hotel Professionals Think Current Hotel Technology Is Doing a Good Job for Hotels and Guests - 91 Percent See Better Collaboration Among Providers as the Key to Meaningful Improvement
June 24 2024 - 8:22AM
Business Wire
More than 300 owners, managers and
technologists participated in the study, Powered by Visual
Matrix
The Hospitality Women’s Innovation Council (WIC), a working
group of hotel brand executives, managers and innovators, found
that only one in five hotel professionals believe the current tech
stack is sufficient to help hoteliers achieve efficiencies and cost
savings and take care of guests adequately. Meanwhile, 91 percent
of survey respondents indicated that better collaboration among
technology companies around integrations should be improved, and 86
percent said better integration processes would encourage them to
invest more in technology.
The survey was conducted online between
May 25 and June 15, 2024 and posed the following
questions:
- How well do you think the current hotel technology stack – PMS,
CRS, RMS, housekeeping, maintenance, etc. – serves hoteliers and
their guests?
- Which technologies or solutions are most effective for
improving your daily duties as a hotelier or hotel
professional?
- How well do you think different technology providers
integrate/collaborate with one another?
- How important is it that integrations are made more accessible
and seamless?
- How do you believe technology solutions should evolve within
hospitality in the future?
- If integrations were easier, how would this impact your
decision to purchase or adopt new technology in the future?
Georgine Muntz, co-chair of the Hospitality Women’s Innovation
Council and CEO of hospitality solutions provider Visual Matrix
said, “Industry professionals have confirmed that more than any
other factor, collaboration is the key to driving better
business results for hoteliers – collaboration among technology
providers and between the providers and the hoteliers they serve.”
She concluded, “When we created the Council close to a year ago, we
began with the assumption that women leaders in hospitality can
help improve the ways industry professionals collaborate for common
ends, and encourage better standardized integrations. Now that
assumption has been fully validated. We look forward to sharing the
Council’s recommendations on better integration, collaboration and
advancing innovation, in the weeks ahead.”
About Hospitality Women’s Innovation Council
Powered by Visual Matrix, the Hospitality Women’s Innovation
Council was formed in 2023 to help hotels identify and overcome the
most stubborn challenges, particularly the need to improve
collaboration across tech disciplines and between technology
providers, hotel owners and managers. The group holds quarterly
meetings and includes executives from hotel companies, technology
developers, AHLA’s ForWard women’s initiative members, and
more.
For more in-depth analysis on the survey and its findings,
visit here.
To view a video of the most recent Hospitality Women’s
Innovation Council meeting, visit here.
About Visual Matrix
More than 3,000 properties in 30+ countries worldwide choose the
Visual Matrix hospitality operating system to optimize hotel
operations and serve guests from reservation to return stay. Our
system includes a game-changing PMS and an independent mobile
operating platform (MOP) for use with Visual Matrix and most other
PMS systems. Our PMS offers powerful features and key integrations
that are easy to use, like revenue management with automated
rate/discount tiering, a fully integrated channel manager, and a
mobile app for tracking performance on the go. MOP automates
routine tasks and streamlines communication to keep front desk,
housekeeping, and maintenance staff focused on guests. It also
includes a built-in panic button as an Emergency Safety Device to
help keep hotel staff from harm. For more information, visit
visualmatrix.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240623011381/en/
Michael Frenkel for the Hospitality Women’s Innovation Council
michael@mfcpr.com