QINGDAO,
China, June 23, 2024 /PRNewswire/ -- Hisense, a
global home appliance and consumer electronics brand, marks its
third successive partnership with UEFA European Championship™ while
hosting a series of offline fan engagement activities showcasing
its display technology with elevated viewing experiences for fans
worldwide.
As the excitement for UEFA EURO 2024™ intensifies, football
enthusiasts globally are immersing themselves in the thrill of the
tournament. Hisense is at the forefront of generating this
enthusiasm, having officially launched a host of on-site activities
for fans. These include the 'BEYOND GLORY' Tour, Fan Zone, 'BEYOND GLORY' Murals Campaign, and
Commercial Display Areas, all creating a vibrant and engaging
atmosphere in the tournament's host cities.
Crafting a scenario-based experience for Hisense's home
appliances, Hisense has set up Hisense Fan Zones in Berlin and Munich. These zones feature product displays
and interactive games including the Hisense Training Lab, Goalpost
Defense, Samba Dance Steps, and Table Football. These fan
activities further embody Hisense's determination to 'Never Settle
for No.2 Globally'.
Visitors can also experience the Hisense ULED TV U7N, the
Official TV of UEFA EURO 2024™ within the Fan Zones. For a truly
stunning sports experience, the Mini LED delivers the elegance of
true darkness and stellar brightness with an expansive spectrum
that intensifies every hue. The Auto Low Latency Mode and 144Hz
variable refresh rate keeps up with the even the most intense
action.
Hisense's fan activities not only enhance the EURO 2024™ viewing
experience but also highlight the company's cutting-edge technology
and commitment to providing top-tier display solutions. According
to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1
in 100" TVs in both 2023 and Q1 2024. In the European market, a
stronghold of the UEFA European Championship™, Hisense TV shipments
increased by 35.9% in the first quarter of this year, outperforming
the industry.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
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SOURCE Hisense