- Anderson .Paak debuts
"Celebrate" remix and music video, encouraging fans to get
outdoors
PLANO,
Texas, June 21, 2024 /PRNewswire/ -- In
celebration of World Music Day, Lexus and Amazon Music have
teamed up with 8x Grammy Award winning artist Anderson .Paak to launch a new campaign,
"Destination .Paak – The Lexus GX Remix." Designed to
empower fans to get outdoors and enjoy what life has to offer, the
campaign includes an exclusive Anderson .Paak remix and music video featuring
the all-new 2024 Lexus GX, as well as behind-the-scenes interviews
and interactive content with the award-winning artist. "Destination
.Paak – The Lexus GX Remix" is available on destinationPaak.com
beginning today.
From the untamed wilderness of the forest to vast desert fields,
fans will follow Anderson .Paak as
he explores California's rugged
and beautiful terrain in the 2024 Lexus GX – searching for the
perfect spot and source of inspiration to bring a reimagined
rendition of his original track, "Celebrate," to life.
"After fifteen years in the music game, I'm trying to stay
inspired and impress my kids," said Anderson .Paak. "I find that getting out in
nature can be both humbling and reinvigorating. That's why this
World Music Day, whether it's a public park performance or
organized outdoor concert, I'm inviting my fans to join me in
getting outside to celebrate music."
"The Lexus GX is meant for all of life's adventures, both on and
off-road," said Cynthia Tenhouse,
vice president, Lexus Marketing. "It was a great fit for
Anderson .Paak's re-release of the
'Celebrate' music video as he showcases the GX's rugged resilience
and luxury craftsmanship throughout his own music journey. Like
Anderson .Paak, we hope more
people are inspired to find their own outdoor adventures."
Reimagined from the ground up, the 2024 GX was designed to
inspire customers to pursue their urge to travel, take an unpaved
path, and revel in the joy of driving. The all-new GX builds upon a
strong foundation of off-road capability, showcasing an
unparalleled combination of elegant features, intuitive technology,
and off-road prowess that Lexus customers have come to expect.
Fans can explore the campaign in its totality on
destinationPaak.com now through August 31,
2024. Exclusive featured content includes:
- "Celebrate" Music Video: opening in an undisclosed
garage in California, Anderson .Paak explores some favorite relics
from his career. Reminiscing on the journey that brought him to
where he is today, Anderson grabs
a few instruments and hits the road in the all-new 2024 Lexus GX.
Traveling from the forest to the desert in search of the perfect
location and source of inspiration, he delivers a reimagined
performance of his original 2016 track, "Celebrate." Reinvigorated
by the natural beauty that surrounds him, he allows the rhythm of
the music to consume him as he levitates into the air.
- Anderson .Paak's "World
Music Day" Playlist: Anderson
.Paak shares a playlist of his favorite genre-bending remixes, that
have inspired him throughout his career.
- The Lexus GX Gallery: a collection of behind-the-scenes
images of Anderson .Paak and the
all-new 2024 Lexus GX on-set of the "Celebrate" music video.
- Behind-the-Scenes Interviews: Anderson .Paak shares his journey as a musical
artist, finding inspiration in nature, and creating his new
NxWorries album with co-collaborator Knxwledge.
For more information on "Destination .Paak: The Lexus GX Remix"
and the all-new GX, visit
www.destinationPaak.com, www.lexus.com/gx and the Lexus
Newsroom.
About Lexus
Lexus' passion for brave design, imaginative technology, and
exhilarating performance enables the luxury lifestyle brand to
create amazing experiences for its customers. Lexus began its
journey in 1989 with two luxury sedans and a commitment to pursue
perfection. Since then, Lexus has developed its lineup to meet the
needs of global luxury customers in more than 90 countries. In
the United States, Lexus vehicles
are sold through 244 dealers offering a full lineup of luxury
vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus
is the luxury hybrid leader. Lexus also offers nine F SPORT models,
one F performance model and one F model. Lexus is committed to
being a visionary brand that anticipates the future for luxury
customers.
www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles
www.instagram.com/lexususa
https://www.pinterest.com/lexususa
About Amazon Music
Amazon Music is an immersive
audio entertainment service that connects fans, artists, and
creators through music, podcasts, and culture. Amazon Music brings
fans closer to what they love, with curated and personalized
playlists, live broadcasts, artist merch, and Amazon Exclusive
podcasts. Prime members get access to all the music they love in
shuffle mode, plus, the largest catalog of top ad-free podcasts,
included with their membership. Customers can upgrade to Amazon
Music Unlimited for on-demand access to 100 million songs, as well
as millions of songs in HD, Ultra HD, and Spatial audio. Anyone can
listen to Amazon Music by downloading the free Amazon Music app, or
by going to wherever they listen to music, including Alexa-enabled
devices.
MEDIA CONTACTS:
Laura Finley
469-971-3503
laura.finley@lexus.com
Ashley Greenwood
310-437-2500
Ashley.greenwood@teamone-usa.com
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SOURCE Lexus