Women's fashion retailer eyes faster time to market and improved
efficiency
CAMPBELL, Calif., June 20th,
2024 /PRNewswire/ -- Centric Software® is pleased to
announce that Laura Canada has selected Centric PLMTM to drive
efficiency and speed time to market. Centric Software provides the
most innovative enterprise solutions to plan, design, develop,
source, buy, make, price, allocate, sell and replenish products
such as fashion, outdoor, luxury, multi-category retail, grocery,
food & beverage, cosmetics & personal care and consumer
electronics to achieve strategic and operational digital
transformation goals.
Established in 1930, Laura Canada is a distinguished
family-owned enterprise specializing in women's fashion. As Laura
emerged, women were entering the workforce, eager to affirm their
place in all spheres, not just at home.
Today, Laura Canada continues to champion this ethos. Operating
under two prominent brands, Laura and
Melanie Lyne, the company expertly designs, manufactures,
markets, and distributes an extensive range of clothing and
accessories. Based in Quebec,
Laura Canada proudly serves customers nationwide with over 140
retail locations and a robust e-commerce platform, offering a
unique shopping experience rooted in human connection.
Seeking to improve efficiency and speed time to market, Laura
Canada decided to invest in a best-of-breed PLM solution as part of
a complete digital restructuring project.
"We were relying on outdated and disconnected PLM and ERP
systems that did not communicate with each other," explains
Gianni Rino, VP Info Tech, at Laura
Canada. "Too much information was held in people's heads, and we
always had to check on the latest updates and revisions. We needed
a complete revamp of our digital process to achieve uniformity and
a single version of truth."
Laura Canada selected Centric
PLM because of Centric's apparel expertise, as well as the
solution's configurability and ease of use. The breadth and depth
of Centric PLM provides a 'one-stop-shop' solution that will serve
them in multiple functional areas.
With Centric PLM in place, Laura Canada is expecting to enhance
data accuracy, and to be able to quickly develop comprehensive tech
packs as well as improve communication with vendors across the
globe. They also wish to improve inter-departmental efficiency and
boost visibility at all levels of the company.
"As part of our complete digital restructuring, Centric is the
core solution to manage data and federate essential data to other
systems," says Tanya Papadopoulos,
VP Merchandising, at Laura Canada. "Having a solution that manages
all the data across the design, development, sourcing and
production departments gives greater visibility across the product
lifecycle and creates a more efficient process to bring products to
market faster. The data is much more precise as there is only one
version of the truth. There is a history of changes and updates
which allows for audits and course correction if required."
"We are excited to welcome Laura Canada to the Centric family,"
says Fabrice Canonge, President of
Centric Software. "Laura Canada is going through an ambitious
behind-the-scenes digital overhaul that will bring great benefits
in terms of efficiency and growth. We are very happy to partner
with the Laura Canada team to achieve their goals."
Learn more about Centric solutions.
Request a demo
Laura Canada
(http://www.lauracanada.ca)
Founded in 1930 by Laura
Wolstein, Laura Canada is a family-owned women's fashion
company carrying two brands: Laura and
Melanie Lyne. Based in Quebec, it designs, produces, markets and
distributes clothing and accessories across Canada. Today, the company operates more than
140 Laura and Melanie Lyne stores from coast to coast, and a
successful e-commerce website.
The brand's rich history, outstanding culture, talented and
dedicated team, and loyal customer-base have allowed it to become a
leader in the industry.
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SOURCE Centric Software