#MadeForPhil Campaign inserts skincare into
everyday male scenarios to show that skincare should never be kept
secret.
DALLAS, June 18,
2024 /PRNewswire/ -- Cetaphil, a leading
dermatologist-recommended sensitive skincare brand, is encouraging
men to openly embrace skincare with its digital campaign titled,
"Made For Phil." Premiering the week of Father's Day, the
#MadeForPhil campaign features two hero videos on Cetaphil's social
channels introducing the humorous "Ceta Six
Pack" and the versatile "CetaGrill," both of which integrate
skincare into everyday routines with practicality and humor.
From sprays and creams to tweezers and gadgets, men today are
actively participating in "self-care in secret," with rituals as
unique and individual as the men themselves. According to an online
poll conducted by /prompt, as men's skincare usage grows, so does
their desire to keep it to themselves. #MadeForPhil addresses every
man, embracing the reality that modern masculinity is diverse and
varied. Cetaphil seeks to shift the dialogue on male skincare,
making it a norm rather than a hidden practice.
"There is a palpable surge in men's
interest in skincare and we are excited to be a part of it.
Inspired by a recent organic shoutout from football rookie
Xavier Legette, coupled with our
brand's natural affinity with men, we launched this campaign to
foster a culture where skincare is openly embraced as part of
everyday life. We are also incredibly excited that Xavier Legette will be taking part in this
campaign."
TARA
LOFTIS, GLOBAL PRESIDENT OF SKINCARE,
GALDERMA
The #MadeForPhil campaign by Cetaphil unfolds this month with an
array of multi-channel initiatives. Highlights include
a consumer sweepstakes offering an exclusive "CetaGrill,"
which has everything a man needs this summer: 30,000 BTUs of open
flame cooking power and custom holders for Cetaphil cleanser and
moisturizer. Additionally, partnerships with personalities like
football rookie Xavier Legette, DJ
Walton, and The Real Dads of NY sharing their skincare routines aim
to foster camaraderie among skincare-loving men.
For playful skincare tips, dad jokes and a chance to win the
exclusive "CetaGrill," follow Cetaphil on Instagram (@CetaphilUS)
and TikTok (@CetaphilUSA), and visit the CetaGrill sweeps entry
page here.
About Cetaphil®
Over seventy-five
years ago, a leading pharmacist created the first Cetaphil product
– a gentle, yet powerful formula that would clean without stripping
and moisturize without clogging. Today, Cetaphil is a dermatologist
recommended sensitive skincare brand and is recognized around the
world. With the help of leading global skincare experts, they
continue to develop innovative skincare technologies for sensitive
skin that help restore, protect and maintain skin's health every
day. For more information, visit www.cetaphil.com.
About Galderma
Galderma is the emerging pure-play
dermatology category leader, present in approximately 90 countries.
We deliver an innovative, science-based portfolio of premium
flagship brands and services that span the full spectrum of the
fast-growing dermatology market through Injectable Aesthetics,
Dermatological Skincare and Therapeutic Dermatology. Since our
foundation in 1981, we have dedicated our focus and passion to the
human body's largest organ – the skin – meeting individual consumer
and patient needs with superior outcomes in partnership with
healthcare professionals. Because we understand that the skin we
are in shapes our lives, we are advancing dermatology for every
skin story.
For more information: www.galderma.com
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SOURCE Cetaphil; Galderma Laboratories