Vitacost Launches First-of-its-Kind Sport-Centric Experience With Extensive Selection of NSF Certified for Sport® and Informed Sport® Products
June 17 2024 - 8:00AM
Business Wire
Athletes of all levels can shop a curated
selection of clean supplements.
Vitacost.com, a leading online retailer of health and wellness
products, announced the launch of a groundbreaking sport-centric
experience on its website, supporting coaches, dietitians,
nutritionists and athletes of all levels access to a curated
selection of NSF Certified for Sport® and Informed Sport®
supplements.
This comprehensive resource provides customers with unparalleled
confidence in their sport supplement choices. The new experience
features:
- Over 275 Products: Vitacost has assembled a growing
assortment of approximately 171 NSF Certified for Sport® products
and roughly 118 Informed Sport® products, ensuring a wide variety
of options for every workout goal.
- Rigorous Testing Standards: These certifications
represent the gold standard in sports supplements. Products undergo
a meticulous, six-month testing process to guarantee they are free
of banned substances and meet strict safety and quality
requirements.
- Dual-Certified Selection: Vitacost boasts a selection of
four Vital Protein products that hold certifications from both NSF
Certified for Sport® and Informed Sport®
- An Intuitive, Easy-to-Filter Online Experience:
Customers can quickly and conveniently shop by certification,
category or brand to find exactly what they need, from protein and
vitamins to hydration. Both mobile and desktop experiences include
curated shops, information on sport certifications and articles
from sports and nutrition experts.
“We're very excited to be the first online retailer to offer
such a comprehensive selection of NSF Certified for Sport® and
Informed Sport® products,” said Guy Burgstahler, President of
Vitacost.com. “This commitment to clean, rigorously tested
supplements empowers athletes of all levels – from weekend warriors
to first responders and elite competitors – to focus on peak
performance without worrying about contaminants or banned
substances. Our Sport Certified hub will also be a price-conscious,
convenient shopping experience for the coaches, trainers and
dietitians who support athletes, teams and organizations.”
The Cleanest Way to Level Up Your Game
Vitacost's new sport-centric experience is the ideal solution
for athletes seeking a safe and effective way to optimize their
performance. With a vast array of NSF Certified for Sport® and
Informed Sport® products, Vitacost provides the cleanest path to
achieving your athletic goals.
The new sport-centric experience launches on June 17, 2024,
and can be accessed at
vitacost.com/sport-certified.
About Vitacost.com
Vitacost.com, Inc. is an online retailer of health and wellness
products, providing an award-winning experience to customers
through its website, www.vitacost.com. Vitacost.com features
affordable pricing and speedy delivery on nearly 40,000 items,
including dietary supplements (vitamins, minerals and herbs),
hard-to-find specialty foods, organic body and personal care
products, pet essentials and sports nutrition products. In
addition, Vitacost.com strives to motivate, educate and inspire
healthier living for customers by creating and curating thousands
of helpful tips, expert articles and recipes woven throughout the
shopping experience. Vitacost.com is a subsidiary of The Kroger
Co.
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version on businesswire.com: https://www.businesswire.com/news/home/20240617266066/en/
Media: Ron Barhai ron.barhai@kroger.com