LOS ANGELES, May 31, 2024 /PRNewswire/ -- Insta360, a leader
in 360° and action cameras, is thrilled to announce its official
partnership with the world-renowned mountain bike event, Red
Bull Hardline. Set against the rugged backdrop of Wales' Dyfi Valley, the 10th anniversary
of Red Bull Hardline will take place on 1st – 2nd June 2024, with a week of training days
preceding the main event from 26th to 31st May.
The partnership ensures Insta360 cameras are capturing all of
the action in one of mountain biking's most revered events. Known
for its formidable terrain and the remarkable talent it attracts,
Red Bull Hardline returns to push the limits of athleticism
and spectacle.
"To partner with Red Bull Hardline, an event synonymous
with excellence and extreme challenges, is an honor and resonates
deeply with our 'Think bold' ethos," said Max Richter, Vice President Marketing of
Insta360. "Our cameras are designed for situations just like
Hardline, where the adrenaline is high, and the stories are waiting
to be told from every angle."
During the event, fans will have the chance to engage with their
favorite bikers in person at the Insta360 booth. Meet and greet
sessions with Insta360 ambassadors, including Gee Atherton and
Matt Jones, will take place
alongside Q&A sessions. Visitors to the booth can expect to be
treated to gifts and special deals on the latest cameras from
Insta360.
35 of the globe's top mountain bike athletes are slated to
attend, ready to conquer Red Bull Hardline's infamous jumps
and drops. A rugged labyrinth of technical descents and high-speed
sections to test their mettle. This is mountain biking at its peak,
with Red Bull Hardline will ensure even those not able to attend
can experience the intensity through immersive, high-quality
footage, as if they were in the rider's seat themselves.
Insta360's latest 360 action camera, Insta360 X4, stands as the
perfect match for an event as grueling as Red Bull Hardline.
With the latest 8K resolution,
top-tier stabilization capability, AI-powered technology, video
editing software, and a firm grasp on the pulse of the
adrenaline-fueled world of extreme sports, Insta360 is setting a
new standard of capturing the world's greatest action moments.
Get ready to experience the Red Bull Hardline in a whole new
way—through the lens of Insta360. For more information about
Insta360's products and their role in Red Bull Hardline, visit
the Insta360 Website or follow the brand on social media.
About Insta360
Insta360 creates boldly innovative products that help people
capture and share their lives. With a "Think bold" mindset,
Insta360 is reimagining the limits of action cameras, 360 VR
cameras and traditional photography solutions. Powered by AI, the
brand's video editing software is revolutionizing the way creators
make engaging content. Insta360 is dedicated to helping a new
generation of athletes, creatives, adventure travelers and
professionals bring their ideas to life.
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