Industry veteran appointed to lead product
strategy, development, and execution as company accelerates
innovation
SAN
FRANCISCO, May 15, 2024 /PRNewswire/ -- Typeform, the
intuitive form builder and conversational data platform, announced
the promotion of Aleks Bass to the
position of Chief Product Officer, highlighting her pivotal role in
building customer-centric solutions and designing the company's
product vision. Reporting directly to Chief Executive Officer
Joaquim Lechà , Bass oversees
Typeform's product strategy, development, and execution to meet the
needs of the company's expanding customer base consisting of more
than 150,000 businesses around the world.
"With deep expertise in our space and a nuanced understanding of
both B2B SaaS and DTC self-serve products, Aleks brings an informed
perspective, as well as strategic vision and
operational excellence," said Joaquim Lechà , CEO, Typeform.
"Since joining the company, she has inspired our product roadmap
with her unique approach that blends research and design, and that
keeps customers at the core. Aleks leading as Chief Product Officer
will be a powerful driver of our next wave of growth."
Bass has over 18 years of diverse experience in product
management, marketing, and consumer insights. Prior to her
promotion, Bass was Typeform's Vice President of Product, where she
served as the architect of the company's product strategy and led
the product, design, operations, and research teams.
"Millions of people use and love Typeform, giving us a concrete
foundation to continue building on to deliver more value to our
customers," said Bass. "We're bridging the gap of what our
technology can do with a deep understanding of our customers' pain
points, ultimately helping us create comprehensive solutions that
companies can use to propel their growth."
Before Typeform, Bass played a key role in shaping product
management at SurveyMonkey, with overall responsibility for a
product portfolio that drove $500M in
2022 revenue. Her experience also spans leadership roles at Adobe,
Workfront, and Qualtrics, where she launched a new line of business
that grew from $5M in services to
$60M in technology sales in one year.
Additionally, Bass has advised startups that have seen notable
success, including acquisitions by Google and Walmart, as well as
an IPO.
Learn more about Typeform's solutions at
www.typeform.com.
About Typeform
Typeform is a distinctly intuitive form
builder that helps over 150,000 customers collect and validate the
data they need to grow their businesses. Designed with striking
visuals, a conversational flow, and powerful data capabilities,
Typeform empowers brands to give and get more with each form.
Typeform drives more than 500 million responses each year and
integrates with essential tools including Zapier, HubSpot, and
Slack. For more information, visit www.typeform.com.
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SOURCE Typeform S.L.