LOS
ANGELES, May 1, 2024 /PRNewswire/ -- Dr.
Harvey Karp, pediatrician,
best-selling author of #1 parent guides Happiest Baby on the
Block & Happiest Toddler on the Block and creator
of the SNOO, the first and only baby bed to receive FDA De Novo
Authorization for its ability to keep sleeping babies on their
backs, is reflecting on Mother's Day 2024 and what has changed –
and what has stayed the same – for mothers.
More moms are creating their own villages. Today's
moms are the most educated in history, but they are also the least
experienced when it comes to babies. And, on top of that, most
families don't have hours of help from their close family…precious
support that used to be universal throughout human history. Without
family help, moms began to believe the big lie that "good moms"
were supposed to do everything themselves! But it looks like moms
are finally starting to let go of that false narrative. For
example, as the traditional "village" continues to shrink, the
demand for postpartum doulas has steadily increased. Also on the
upswing: Moms renting SNOO, which offers an "extra set of hands"
for help soothing throughout the day and even in the
middle-of-the-night…something a new parent's village would've been
able to offer just a generation or two ago.
Moms are showing themselves grace. Moms are finally
asking that "judge" inside their heads to take a hike! A recent
survey shows that most modern parents give themselves high marks
for the job they're doing, with 64% saying they do an excellent or
very good job as a parent—and another 32% saying they do a good
job. Kudos to that! One of the best things you can do for yourself
as a new mom is to be as supportive to yourself as you would be to
your best friend.
Moms are more open about mental health. Recent
research shows that 80% of millennial parents believe they're
setting a good example for their children for dealing with stress
and supporting mental health. And 98% are actively prioritizing
talking about mental health with their kids! This is fantastic
news. Not only are moms today working on their own emotional
health, they're raising a generation of kids who'll do the
same.
Moms are seeking family-first work "perks."
Family-friendly employee benefits are among the top workplace
trends for 2024…and employers are finally taking action! This year,
more and more moms are seeking—and receiving—workplace benefits
like flexibility, paid parental and adoption leave, surrogacy
benefits, flex spending for daycare, and more. In fact, great
employers across America now support young families—and boost
loyalty and retention—by giving new parents free 6-month SNOO
rentals. Happiest Baby's Employee Benefit Program, offered to
thousands of working moms and dads who have gotten millions of
hours more sleep and the great peace of mind that their babies will
stay safely on the back…all night!
Moms are getting more real online. Nurseries are not
always flawlessly decorated. Living rooms are, well, lived in.
Kitchens are filled with bottles to wash, spaghetti splattered
highchairs, and other messes. And in 2024, online parents are
increasingly comfortable highlighting this messy realness…which is
a wonderful relief! This "real deal" look at the modern family home
and lifestyle has been dubbed "scruffy hospitality" and it's about
time! New moms need to know that perfection not real!
www.happiestbaby.com
Media Contact:
Maury
Rogoff
917-865-7530
377005@email4pr.com
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SOURCE Happiest Baby