HealthHub Interactive combines WebMD Ignite's
industry-leading HealthHub, HealthAdvisor and HealthInteractive
services tailored for health plans' population-health and outreach
efforts
NEWARK,
N.J., April 25, 2024 /PRNewswire/ -- WebMD
Ignite, a full-service growth partner for organizations across the
healthcare industry, today announced HealthHub Interactive for
health plans, a suite of new technology-driven solutions
specifically designed to power health plan clinical programs.
HealthHub Interactive bundles three proven WebMD Ignite
applications together, including HealthHub, HealthAdvisor, and
HealthInteractive, which have been adapted specifically for health
plan use cases.
- HealthHub nurtures and builds relationships with
comprehensive content: HealthHub offers access to thousands of
articles, images, interactive tools, videos, and condition-specific
structured learning experiences. It can be used to support and
scale care-management programs through member education or
marketing efforts with ready-to-post social media content,
infographics, customizable blog posts and recommended articles.
Leveraging its powerful analytics, health plans also can create
strategies that are aimed at boosting HEDIS scores or Star
Ratings.
- HealthAdvisor engages members in their health:
HealthAdvisor provides members with easy-to-use, evidence-based
assessments that can help them identify, manage or potentially
prevent risk-factors for a variety of diseases. Available across a
broad range of specialties and conditions, the assessments help
members gain a deeper understanding of personal risk factors, as
well as the next steps they can take to achieve better health. Each
HealthAdvisor title includes a health status assessment with
scoring logic and tailored calls to action. It also comes with a
dashboard with HIPAA-compliant access to member performance
metrics.
- HealthInteractive improves understanding and engagement
through interactive educational content: Ideal for supporting
health plan care-management programs, HealthInteractive is a
personalized, self-directed, and interactive tool that uses trusted
content to help members learn and make health decisions outside of
a clinical encounter. It combines WebMD Ignite's industry-leading
patient education with AI to create a two-way, welcoming experience
that allows consumers to ask questions and get important answers
whenever they need it.
For health plan clinical teams responsible for care-management
programs, HealthHub Interactive also is perfect for enrolling and
engaging specific member populations, using WebMD Ignite's
industry-leading educational and interactive content and other
resources. Health plans often struggle with engaging at-risk
populations living with chronic conditions in their care-management
programs. As a result, despite dedicating significant resources to
care management, member health outcomes sometimes don't improve and
claims costs can remain high.
While each solution within HealthHub Interactive is engineered
to deliver compounding value together, the applications are
available individually.
"WebMD Ignite is the preeminent member engagement partner for
the health plan industry, and our HealthHub Interactive suite
provides them with a comprehensive set of tools and services
tailored to support clinical programs," said Ann Bilyew, EVP, Health and President,
Healthcare Solutions Group, at WebMD/Internet Brands. "The power of
each solution together drives population-health initiatives,
enhances member education, and helps build greater member loyalty,
using personalizable content and digital tools, which are backed by
analytics that support data-driven strategies."
The formal launch of HealthHub Interactive for health plans
follows WebMD's recently announced acquisition of Healthwise. By
adding Healthwise, health plans will ultimately have access to a
significantly expanded bank of resources and content, while also
taking advantage of the organization's seamless integration process
with care-management programs.
HealthHub Interactive also complements other WebMD Ignite
solutions that help with engaging additional key audiences, like
healthcare professionals within their networks. Health plans that
build stronger relationships with members' providers can increase
participation in their care-management programs, a strategy that
both improves member engagement and drives better health
outcomes.
About WebMD Ignite
WebMD Ignite, a division of WebMD
and Internet Brands, is the growth partner for healthcare
organizations. We guide people to better health at all stages of
their journey, from discovery to recovery. Our combination of
leading brands in the industry—including WebMD, Medscape, Krames,
PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and
Healthwise—offers comprehensive solutions that engage individuals
with timely, relevant messaging that optimizes experiences and
outcomes, driving loyalty and lifetime value for our clients. Learn
more at WebMDIgnite.com.
About WebMD Health Corp.
WebMD, an Internet Brands
company, is at the heart of the digital health revolution that is
transforming the healthcare experience for consumers, patients,
health care professionals, employers, health plans, and health
systems. Through public and private online portals, mobile
platforms, and health-focused publications, WebMD delivers
leading-edge content and digital services that enable and improve
decision-making, support and motivate health actions, streamline
and simplify the health care journey, and improve patient
care.
The WebMD Health Network includes WebMD Health, Medscape, WebMD
Ignite (encompassing Krames, The Wellness Network, and Mercury
Healthcare), Jobson Healthcare Information, MediQuality, Frontline,
Vitals Consumer Services, Aptus Health, PulsePoint, MedicineNet,
eMedicineHealth, RxList, OnHealth, Medscape Education, and other
owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®,
eMedicine®, MedicineNet®, theheart.org® and RxList® are among the
trademarks of WebMD Health Corp. or its subsidiaries.
About Internet Brands
Internet Brands®, headquartered
in El Segundo, Calif, is a fully
integrated online media and software services company focused on
four high-value vertical categories: Health, Automotive, Legal, and
Home/Travel. The company's properties and platforms include the
WebMD, Medscape, and Henry Schein ONE networks, which are the
global leaders in their markets; Nolo, Avvo, and Martindale, which
form the largest consumer information provider in the legal market;
and CarsDirect, Fodor's Travel, and many others which are leaders
in their key verticals such as auto, travel, and home. For more
information, please visit www.internetbrands.com.
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SOURCE WebMD Ignite