From conception to fruition, Freepik’s
AI-assisted designs enhance business storefronts, interiors and
merchandising in record time
Freepik, the leading global tech company and largest design
platform with audio-visual resources and generative AI tools,
announced today the recent reveal of its San Francisco Neighborhood
Design project. This innovative initiative leveraged AI tools to
swiftly revitalize three local small businesses within San
Francisco's Excelsior District. From exterior design to interior
enhancements and merchandise, the AI-powered transformations were
completed in under a week, and usher in a new era of AI-assisted
design.
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the full release here:
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Revitalizing local small businesses in
Excelsior District, with AI driven design. (Photo: Business
Wire)
The unveiling of the designs from Freepik’s San Francisco
Neighborhood Design project took place on Wednesday, April 17th, at
the intersection of Excelsior Avenue and Mission Street. At the
event, Jose Florido, US Head of Freepik, along with the
participating designers, business owners, and government
representatives including District Supervisor, Ahsha Safaí;
Executive Director-Economic & Workforce Development at the
Mayor's Office, Sarah Dennis-Phillips; and Excelsior’s Action
Group, Director of Public Realm, Mel Flores, engaged with the local
community, discussing various aspects of the initiative. Topics
ranged from the use of AI in the creation of the designs to the
inspiration behind each design and the anticipated impact on the
local community.
District Supervisor Safaí commented, “Today is a big day for our
Excelsior neighborhood, especially for our small businesses that
make our streets feel like home. These businesses are the heart and
soul of this community. That’s why I want to give a huge thank you
to Freepik for investing in this storefront”.
Dennis-Phillips also shared a few words, “What's so amazing
about this Freepik incentive outreach that you've done with the
neighborhood community is that it shows how critical private
partnership is to the public sector.” She also added, “This is what
San Francisco should be all about. From the economic development
perspective, I'm really hoping to see so much more, it's a really
exciting initiative”
Last month, Freepik launched an initiative to nurture emerging
design talent. By holding a call for emerging designers, Freepik
offered an exclusive opportunity to those selected to participate
in the San Francisco Neighborhood Design project – reimagining
storefronts, interiors and merchandise designs for local small
businesses using Freepik’s cutting-edge AI-powered design tools.
The San Francisco Neighborhood Design project’s aim was to
contribute to the transformation of neighborhood businesses, making
a tangible impact on both small businesses and the broader
community, all while providing rising designers with invaluable
real-world experience.
Through the use of Freepik’s comprehensive suite of cutting-edge
AI design tools, the selected emerging designers collaborated
closely with the three participating small businesses within San
Francisco's Excelsior District, including Restaurante Familiar,
Excelsior Coffee, and Razo’s Barber Shop, to transform the
businesses' visual identities. This initiative showcased how
AI-integrated tools can empower designers to work more efficiently,
delivering exceptional designs with unprecedented speed without
compromising on creativity. Earlier this year, Freepik brought
forward revitalization initiatives in their global headquarters of
Malaga, Spain through their Neighborhood Design Malaga project.
“We firmly believe that AI is the future of design innovation,”
said Joaquin Cuenca Abela, co-founder and CEO of Freepik. “Through
the power of AI, projects like this one become possible – it shines
a light on how AI tools empower designers to work faster,
delivering exceptional designs in less time. The Excelsior District
is known for its strong sense of community and we're thrilled to
have been able to lead this initiative in this iconic neighborhood,
connecting hard working small businesses with up-and-coming
designers who not only brought their dreams to fruition but
exceeded expectations. ”
Unthinkable Creative worked on the production of the new designs
and supported with coordinating designers and businesses. Sandra
Manzano, Head of Operations of Unthinkable Creative UAE commented,
"Our Neighborhood Design work in both Spain and the USA showcases
Freepik's commitment to empowering communities through design. We
believe that technology and great design, can truly transform
narratives and create positive stories. Seeing the meaningful
impact of this campaign reinforces our belief that creativity knows
no bounds and can ignite positive change worldwide."
To find out more, watch the video here:
https://youtu.be/tex3quB4ccY
About Freepik
Freepik is a leading global tech company that helps anyone
create great designs, faster by producing high-quality graphic and
audiovisual resources and AI solutions. These include photography,
video, design assets like icons and mockups, plus presentation
templates. Freepik is the parent company of Flaticon, Slidesgo,
Videvo, Iconfinder, Wepik, and EyeEm – design tools that empower
more than 100 million monthly users worldwide.
Freepik is empowering creatives to harness the power of AI by
offering best-of-breed AI integrated solutions such as AI
text-to-image, which generates 4 million images per day, Pikaso, a
sketch to image tool that has created over 131 million frames since
its launch in December 2023, and it’s Slidesgo text-to-slide
offering that has created over 65,000 presentations every day.
Founded in 2010, Freepik helps anyone express the power of their
ideas, irrespective of skills or budget. By harnessing artificial
intelligence and investing in the right people, Freepik helps
humans unlock their creativity – enriching countless
industries.
With more than +550 employees, +600 exclusive remote designers,
and over 50,000 registered contributors, Freepik has been named by
the Financial Times as one of the ‘1,000 Fastest Growing European
Companies’ for four consecutive years and has been recognized as
one of the Top 50 Best Software Sellers according to G2Company.
Freepik has received the Great Place to Work recognition by Great
Place to Work®.
Find out more: http://www.freepik.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240419009705/en/
Aideen Kennedy Head of PR & Communications, Freepik
akennedy@freepik.com (+34) 605955207