From Market Leadership to Technological Leadership: ANGEL
Brand Strategy Upgraded Completely
SHENZHEN, China, April 19, 2024 /PRNewswire/ -- On April 18th, ANGEL held its "Global Leading Water
Purification Technology" strategic elevation and new Space Master
Series product launch event at the Beijing Water Cube. In addition
to unveiling its new strategic direction as a "leading global
expert in water purification technology", ANGEL also launched the
ANGEL Space Master Series, a comprehensive line of whole-house
water purification products. At the event, ANGEL's water
purification technology experience ambassadors shared their
experiences with the new products, while strategic alliances were
announced, allowing guests to engage in discussions about
innovative achievements in water purification technology. This
marked a new beginning for the water purification industry.
A New Strategic Upgrade: From Market Leadership to
Technological Leadership
Kong Na, Chairman and President
of ANGEL Group, shared the evolution of the ANGEL brand and the
water purification industry at the event. In her address, as a
pioneer deeply engaged in water purification technology for 36
years, ANGEL experienced three significant technological
advancements, guiding China's
water purification industry through three eras while adhering to
technological innovation as its driving force.
When ANGEL introduced the first water purifier in China in 1988, it ushered in a new era of pure
drinking water. Subsequently, in 2019, the unveiling of the A7
large-capacity water purifier propelled the industry into the era
of purifying water for washing purposes. Then, in 2022, the launch
of the X-Tech series high-end whole-house water purification
solution paved the way for a global leap forward in water
purification. Over the past 36 years, ANGEL has continuously
achieved technological breakthroughs, guiding the industry across
three eras. To date, ANGEL has participated in the revision of 17
national and industry standards and accumulated over 900 patents.
Furthermore, its research findings have been published five times
in reputable SCI journals. Between 2022 and 2023, the company won
19 international invention awards, making significant advancements
in the field of global water purification.
At the event, Kong Na announced
that ANGEL is embarking on a comprehensive strategic upgrade,
outlining the new strategic objective of becoming the "leading
global expert in water purification technology." With a global
perspective, ANGEL intends to implement a "going global" strategy,
disseminating its cutting-edge water purification technology to
households worldwide, enabling more families to live a safe,
healthy, and stylish lifestyle through purified drinking water.
At the same time, Kong Na
unveiled ANGEL's new brand identity, revitalizing the brand image
with a more digital and international perspective. In addition to
embodying ANGEL's innovation and leadership in water purification,
the new brand identity will also function as a conduit for ANGEL to
foster emotional connections with consumers worldwide.
Finally, Kong Na announced the
new global brand ambassador—Xiao Zhan. In the future, ANGEL will
work hand in hand with Xiao Zhan to
promote China's water purification
technology to global audiences, initiating a new era in global
water purification efforts.
World Record Certification for New Water Purification
Products, Embarking on a New Era of Whole-house Water
Purification
At the event, Zhao Kai, Vice
President of ANGEL Group, officially launched the all-new ANGEL
product—the Space Master Series whole-house water purifier. This
innovative line features a new "ecological fusion" design language
that combines technology with art. The series comprises the M7 Home
800 whole-house large capacity water purifier and the whole-house
Mini softener, drawing inspiration from Mount Namcha Barwa, the
purest mountain peak globally.
Zhao Kai unveiled the M7 Home
800, equipped with the innovative Loong Whale Dual-effect Water
Purification System. This system achieves a large flow rate of 4T/h
due to the innovative Dual ACF2000 composite filter element,
ensuring thorough water purification for the entire household. This
patented reverse osmosis filter element 2.0 Plus has a purification
capacity of 64,000 liters, maintaining optimal water quality for up
to 8 years without degradation. This filter element has won the
2022 China Patent Excellence Award, as well as many other domestic
and international awards such as the Golden Award at International
Exhibition of Inventions of Geneva
in 2022 and the Golden Award at Asia International Innovative
Invention Exhibition in 2023. Furthermore, the product incorporates
APCM aerospace antibacterial technology that has a 99.99% removal
rate for ESKAPE super-resistant bacteria, ensuring the health and
safety of users.
As a significant note, ANGEL accomplished the successful launch
of APCM antibacterial material into space on December 17, 2023, with the test mission
concluding triumphantly. At the event, Dr. Li Fei, the expert overseeing the space
experiment payload, affirmed that the antibacterial material of
APCM still exhibited strong bactericidal properties even when
subjected to the challenging conditions of microgravity, high
vacuum, and strong radiation. This material has great application
prospects in medical care, food protection, and other fields.
Subsequently, Zhao Kai gave a
detailed introduction to the whole-house Mini water softener. With
its dual-drive and enhanced softening system, the water flow path
is increased by about 2.2 times, enabling dual softening
capabilities. Additionally, the system employs a flat water
distribution system to achieve a 360° full-coverage spray. It
achieves a softening efficiency up to 99.8% and a flow rate up to
1.5 m3/h to meet dual
toilet soft water needs. The product is also equipped with IoT
intelligent interconnection, patented AI smart multi-way valve
technology, real-time monitoring of machine status, and automatic
customization of regeneration cycles, thus effectively reducing the
volume of the softener.
Designed with exquisite quality, the Space Master Series has
garnered the World Record Certification Agency's "smallest volume
whole-house water purification system" certification. According to
Zhao Kai, the Space Master Series
comprehends users' challenges in whole-house water purification,
addressing the needs of small and medium-sized households through
miniaturization, and opens a new era in whole house water
purification.
Convergence of Forces to Build a New Industry
Ecosystem
ANGEL continues to lead industry development through
technological advancements. At this event, experts and
professionals from different fields, along with strategic partners,
were invited to inaugurate the Water Purification Technology
Alliance. This alliance aims to foster cross-border innovation,
dismantle barriers to innovation, and accelerate the upgrade of the
water purification industry in China and around the world.
Among them, Zhuang Ziyu, founder of BUZZ (Büro Ziyu Zhuang) Architects, and Bilibili's renowned
science popularization content creator Bi Dao (Bi Xiaotian) were
invited as ANGEL's water purification technology experience
ambassadors to share their insights. Zhuang Ziyu expressed that for
home design, reducing product dimensions will yield more ample
space for creativity. ANGEL's innovations in products and
technology provide crucial support for spatial construction.
Moreover, Bi Dao believes, "Every technological breakthrough
continuously enhances the efficiency and quality of water
purification. With 36 years of technological innovation, ANGEL has
consistently led industry development, step by step, using
technology to turn impossibilities into possibilities and making
possibilities more closely aligned with daily life."
The event also included the ANGEL Strategic Alliance Launch
Ceremony. With an inclusive approach, ANGEL is poised to
collaborate with global partners to leverage their collective
strengths and resources, aiming to enhance consumer experiences by
offering more convenient and high-quality services. This endeavor
will inject new momentum into the market in the future.
Starting from small things and aiming for big achievements,
ANGEL has always adhered to its original mission, starting from the
"trivial matter" of water purification. The company will continue
to enhance its efforts in the field of water purification, guided
by the strategic vision to be a "leading global expert in water
purification technology". Simultaneously, it is dedicated to
promoting China's water
purification technology worldwide.
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