Cookies and “The Freak Brothers” Launch Strategic Partnership Ahead of 4/20
April 18 2024 - 8:03AM
Business Wire
Collaboration Includes Cannabis Products,
Lifestyle Merchandise and Berner’s Addition to All-Star Cast of the
Adult Animated TV Series
Cookies, the most globally recognized cannabis brand, is teaming
up with the legendary stoner comic series and now adult animated
show “The Freak Brothers” to release a limited-edition CookiesSF
clothing capsule and a fully loaded 2.5g infused joint. This
partnership ushers in a new wave of collaboration that pays homage
to generations of cannabis consumers. The joint, priced at $45, is
available at all Cookies and Lemonnade stores throughout California
on Friday, April 19, and will be celebrated at an event at Cookies
Melrose on April 27 featuring Berner and one of the stars from “The
Freak Brothers,” Emmy and Grammy Award winner Tiffany Haddish. The
launch celebrates Cookies’ co-founder and CEO, Berner, joining the
star-studded cast of “The Freak Brothers” alongside Woody
Harrelson, John Goodman, Tiffany Haddish, Pete Davidson and
more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240418259957/en/
“We felt like ‘LSD Joint’ was an appropriate name for our collab
given the Freak Brothers are from the ’70s, from San Francisco, and
this joint is EXTREMELY strong. We will be dropping our collab with
the Freaks on 4/19, available at all of our California stores,”
said Berner, co-founder and CEO of Cookies. “I love that the
animated show is so weed-friendly and done with class. I'm
incredibly excited to announce that I am joining the Freak Brothers
show alongside an epic cast.”
Courtney Solomon, Freak Brothers’ CEO and show Executive
Producer, said: “We’re excited to welcome Berner to the show. His
proven track record of innovation and his authentic love of
cannabis culture is a perfect marriage with the Freak Brothers. We
look forward to a long collaboration together.”
Born at the apex of the counterculture revolution following the
Summer of Love, with 45 million comic books translated into more
than 20 languages sold worldwide, “The Freak Brothers” have carved
a niche as the OGs of cannabis since 1968. Its influence has set
the stage for cult classics like “Cheech and Chong,” “Half Baked,”
and “Pineapple Express.” Now a globally distributed adult animated
television series, “The Freak Brothers” continues to cement its
legacy as an icon of cannabis culture, both on screen and on
Cookies’ retail shelves.
“This is the first ever official cannabis product for ‘The Freak
Brothers,’ so we wanted to lean into the cool trippy Bay Area
heritage shared by both brands while producing a product the Freaks
themselves would have loved to spark up,” said Greg Goldner, Head
of Brand & Strategy for Freak Brothers.
As Cookies continues to innovate and push boundaries within the
cannabis space, its influence reverberates not only within
California but across the country and internationally, shaping
narratives and challenging stereotypes surrounding cannabis
consumption. The LSD Joint comes in a glow-in-the-dark tube, and
the package features a unique QR code that unlocks exclusive
downloadable artwork.
“From the intricate details of the engraved, reusable wood tips
to the vibrant, psychedelic designs of the package, every aspect of
this collaboration perfectly captures the creative ethos both ‘The
Freak Brothers’ and Cookies are renowned for,” Goldner
explained.
Seasons 1 and 2 of “The Freak Brothers” are currently streaming
for free on Tubi. The show is executive produced by Courtney
Solomon (“AFTER,” “Mr. Church,” “Cake”) and Mark Canton (“Power”
Universe, “Arthur The King,” “300,” “Den of Thieves”), along with
award-winning showrunners Alan Cohen and Alan Freedland (“King of
the Hill,” “American Dad”). Harrelson, Haddish, Davidson, Gilbert
Shelton and Manfred Mroczkowski also serve as executive producers
on the series.
To learn more about “The Freak Brothers,” please visit
thefreakbrothers.com.
About Cookies
Cookies is the most globally recognized cannabis company;
founded in 2010 by Billboard-charting rapper and entrepreneur
Berner and Bay Area breeder and cultivator Jai. The company creates
game-changing genetics and offers a collection of over 70
proprietary cannabis cultivars and more than 2,000 products.
Headquartered in San Francisco, the company is actively involved in
advocacy and social impact initiatives to enrich communities
disproportionately impacted by the War on Drugs. Cookies opened its
first retail store in 2018 in Los Angeles, has since expanded to
over 70 retail locations in over 20 markets across 6 countries, and
was recently named one of America's Hottest Brands of 2021 by Ad
Age; the first cannabis brand to ever receive this accolade. To
learn more about Cookies, visit cookies.co, and to learn more about
Cookies CBD, visit shop.cookies.co
About The Freak Brothers
Created by Gilbert Shelton in 1968 and with 45M comic books sold
around the world, The Fabulous Furry Freak Brothers is considered
one of the most iconic underground comics of all time. Now a
celebrity filled adult animated show that can be seen in nearly 40
countries, the Freaks are attracting a new generation of fans,
while still bringing their far-out, cannabis-loving zany antics. To
learn more about The Freak Brothers, visit
thefreakbrothers.com.
This press release contains “forward-looking information” within
the meaning of applicable securities legislation. All statements,
other than statements of historical fact, included herein are
forward-looking information. There can be no assurance that such
forward-looking information will prove to be accurate, and actual
results and future events could differ materially from those
anticipated in such forward-looking information. This
forward-looking information reflects the current beliefs of Cookies
and the Freak Brothers and is based on information currently
available to Cookies and the Freak Brothers and on assumptions that
Cookies and the Freak Brothers believe are reasonable. Such
forward-looking information contained in this news release
represents the expectations of Cookies and the Freak Brothers as of
the date of this news release and, accordingly, is subject to
change after such date. However, Cookies and the Freak Brothers
expressly disclaim any intention or obligation to update or revise
any forward-looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240418259957/en/
Emily Meshell Grasslands: A Journalism-Minded Agency
em@mygrasslands.com