NEW YORK, Dec. 1, 2021 /PRNewswire/ -- Lightbox, a
leading digital out-of-home video network, has launched an AR
product to transform screens into an immersive augmented reality
(AR) platform. Lightbox Unlimited AR is just the latest in the
brand's innovative offerings that allow advertisers to deepen their
connection to Lightbox's audience of 80+ million consumers.
With QR codes already being incorporated into ads that run on
the network, Lightbox is taking the logical next step to advance
advertising experiences. The product brings brand messaging in
physical environments to life on digital devices to expand
storytelling, enhance discovery, and drive overall engagement - all
from a simple scan.
The AR experiences will be created and executed by the company's
full service creative lab, Lightbox Studios, in partnership with
Zappar, the world's leading augmented reality platform and creative
consultancy.
"Consumers have accepted QR codes as the default frictionless
digital interface with the physical world," says Greg Glenday, CEO of Lightbox. "The challenge
now will be to make sure that they have a magical experience every
time they scan. Video Out-of-Home has the fewest creative
constraints of any video medium, so shame on us if we simply take
an engaged consumer to a website or a sign-up form. We're excited
to be the first network to fully embrace AR's potential to truly
transform consumers' relationship with Digital Out of Home
media."
Caspar Thykier, CEO of Zappar says "The Zappar team has spent
the past 10+ years applying AR to more so-called traditional
platforms. Now we're entering a stage of transformation where AR
can be applied to physical environments at scale creating a totally
new media inventory with engaging, snackable 'grab-and-go'
experiences for brands and customers built for the mobile occasion.
We're thrilled to be able to work with Lightbox and its vast
network to bring these exciting experiences to the masses."
Lightbox's AR launch adds to its "Lightbox Unlimited" portfolio:
products designed to expand video advertising beyond the expected
place-based confines. See an AR experience come to life at
lightbox.arweb.app.
Press Contact:
Heawon
Yoo, Lightbox
won@lightboxooh.com
About Lightbox
Lightbox is a leading digital
out-of-home video network that leverages technology and creativity
to connect advertisers with millions of consumers in the real
world. The premium video network offers national scale with
hyper-local execution via 5,000+ can't-miss, audio-available
screens in shopping destinations, city streets, and WeWork
locations across North
America.
About Zappar
Zappar is the world's leading augmented
reality platform and creative studio based in London, England. The brand provides
world-class AR consultancy services to help businesses with
end-to-end AR strategy and execution as well as providing the tools
(and hardware) to give creators ultimately flexibility when
leveraging the awesome power of augmented reality across print,
packaging, POS, people, places and faces.
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SOURCE Lightbox