MINNEAPOLIS, Nov. 24, 2021 /PRNewswire-PRWeb/ -- Two
beloved Minnesota-based companies
FINNEGANS® Brew Co. and Caribou Coffee® today announced the launch
of the Dead Irish Poet Caribou Coffee® Stout that is available in
bars, restaurants and liquor stores where FINNEGANS beer is sold.
The beer is brewed with Caribou's signature cold brew, which is
100% Rainforest Alliance Certified. The partnership celebrates
FINNEGANS' Drink Like You Care holiday campaign that turns drinking
beer into an opportunity to alleviate hunger locally, in each
market FINNEGANS beer is sold. The new stout will be included in
this season's celebration 12-pack with other FINNAGANS' fan
favorites.
FINNEGANS' mission of "turning beer into food" is simple but
revolutionary, as is its business model and hyper-local
philanthropic approach. The brewing company donates a portion of
its profits to its 501c3 community fund organization, which
partners with a food bank in each state that buys food from local
farmers at a premium price and donates it to local food shelves
that serve communities in need. In Minnesota, this is made possible through The
Food Group, which distributed more than 52,500 pounds of food in
2020. Since its founding, FINNEGANS has generated $2 million in community impact and counting, with
a current self-sustaining model that invests into local food
systems and empowers consumers to do good while enjoying
high-quality beer.
The Drink Like You Care campaign invites consumers to shop,
drink and gift with purpose this holiday season as they give back
to their own communities while enjoying quality local beer,
including the new Caribou Coffee® Stout. As a part of this
collaboration, Caribou Coffee will be generously donating to the
FINNEGANS Community Fund $0.50 cents
per case, $3.00 per keg, and
$1.00 per 1/6 barrel of all Caribou
Coffee Stout beer sold through December from both consumer and
distributor sales.
"We are thrilled to partner with Caribou Coffee to develop this
beer, and are grateful for their likeminded philanthropic
ideology," said Jacquie Berglund,
FINNEGANS Brew Co. CEO and self-described rambunctious social
entrepreneur.
This new beer is one of more than 100 delicious, innovative
craft beers that the brewing company has developed since its
founding in 2000. This year's Drink Like You Care campaign marks a
celebratory new season for FINNEGANS House – a state-of-the-art
downtown Minneapolis brewery,
taproom, urban courtyard, and Brewer's Den event space that opened
in 2018.
"The opportunity to partner with FINNEGANS was a quick 'yes' for
Caribou," said Matt Reiter, vice
president of product and merchandising for Caribou Coffee. "We're
proud to partner with a company that delivers an exceptional
experience while also giving back to our hometown community."
For more information about the new Dead Irish Poet Caribou
Coffee® Stout beer, Drink Like You Care campaign or FINNEGANS Brew
Co., visit http://www.finnegans.org. To find FINNEGANS beer near
you, use the locator map at http://www.finnegans.org/find.
About FINNEGANS® Brew Co.
FINNEGANS Brew Co. is built on a mission to fund critical needs in
the communities it serves, driven by a sustainable give-back
business model, all while brewing delicious beer for consumers to
enjoy. Founded by Jacquie Berglund,
FINNEGANS Brew Co. was inspired by a partnership between Jacquie
and restaurateur Kieran Folliard
that dates back to 2000, making it a pioneer in the Twin Cities metro craft beer market.
Through its downtown Minneapolis
brewery, taproom, and urban courtyard, FINNEGANS delivers on its
alchemical mission "turning beer into food" by channeling profits
and funds raised through its nonprofit FINNEGANS Community Fund
hyper-locally into the markets it serves. FINNEGANS distributes its
beer in Minnesota, Wisconsin, North
Dakota, South Dakota, and
Iowa and invests in local food
systems through local farmers and food shelves and/or food bank
partners.
Since its founding, FINNEGANS has developed more than 100
delicious beers, generating $2
million in community impact and counting. It also serves as
the anchor for FINNEGANS House, a one-of-a-kind four-story home to
businesses dedicated to bringing people together over a cause.
FINNEGANS House is also the home to dynamic event spaces, the
FINNEGANS Community Fund, and the ambitious FINNovation Lab, a hub
for socially minded businesses and entrepreneurs to learn, grow,
and connect, with mentorship from leaders like Jacquie herself.
Learn more at http://www.finnegans.org.
About Drink Like You Care
Drink Like You Care is two-month long holiday campaign that turns
drinking beer into an opportunity to alleviate hunger locally, in
each market FINNEGANS beer is sold. In November and December,
FINNEGANS beer distributor partners match donations for all beer
case, keg and barrel sales – doubling the impact of the year-round
FINNEGANS Community Fund. Learn more or get involved at
http://www.finnegans.org/dlyc/.
About Caribou Coffee®
Founded in 1992, Caribou Coffee provides high-quality handcrafted
beverages and food options to fuel life's adventures, both big and
small, with 314 company owned locations nationwide, 135 domestic
license locations in 22 states, and 269 franchise stores in 10
countries as of June 30, 2021. Known
for a commitment to sustainability, Caribou was the first major
U.S. coffeehouse to serve 100% Rainforest Alliance Certified™
coffees and espresso. Caribou Coffee's unwavering commitment to
providing an unparalleled consumer experience has translated to an
industry-leading NPS score. Additionally, in 2019, the brand
debuted its Caribou Cabin restaurant prototype, which features a
significantly smaller footprint and drive-thru focused model and
has expanded throughout the Midwest. Caribou Coffee products are
also available in all 50 states across grocery stores, mass
retailers, club stores, foodservice providers, hotels,
entertainment venues and online.
Caribou Coffee is part of a portfolio of complementary brands
bound by common values, Panera Brands, comprised of Panera Bread®,
Caribou Coffee® and Bagel Brands®. Panera Brands companies are
independently-operated and united in their mission to be force
multipliers for good for their guests, communities, the planet and
the shareholders they serve. To learn more about Caribou Coffee,
visit CaribouCoffee.com and follow the coffeehouse on Facebook,
Twitter or Instagram. Sign up for Caribou Coffee's loyalty program,
Caribou Perks, at caribouperks.com. To learn more about Caribou
Coffee's franchise opportunity, visit
cariboucoffee.com/franchising.
Media Contact
Briana Grunewald, Bellmont
Partners, +1 651-366-1545, briana@bellmontpartners.com
Briana Grunewald, FINNEGANS,
651-366-1545, briana@bellmontpartners.com
SOURCE FINNEGANS