LONDON and PARIS and NEW
YORK, Nov. 4, 2021
/PRNewswire/ -- Ogury, a global technology leader in
mobile advertising anchored in privacy protection, is announcing
the launch of Header Ad, a premium mobile format, which ensures
full-creative visibility while respecting user experience. Ogury's
new ad format is mobile-native, and blends unobtrusively with the
header of the mobile website page. This enables marketers to engage
users without disrupting their content consumption.
Header Ad appears instantly at the top of the mobile screen, and
resizes once users start to interact with the content on the page.
As users scroll down, Header Ad downsizes to 100 pixels and when
the ad comes to an end, it collapses. Users can also expand the ad
in full screen mode, or they can simply close the ad via an exit
button. As with all Ogury formats, users are given choice and
control over their ad experience.
As with the rest of the Ogury ad portfolio, Header Ad is
non-intrusive and ephemeral, as it collapses at the end of the
video or after a short time period of display. In practice, the new
format elegantly blends into the header to engage users while
respecting their experience. This non-intrusive format has been
created to improve the user's advertising experience whilst
increasing yield for publishers.
The unique format yields higher CPMs than the traditional top of
the screen ads - up to three times higher than display banners
placed at the top of pages. Header Ad is filled by premium demand
only, from top brands who have exclusive agreements with Ogury.
M Publicité, the advertising arm of Le Monde Group (gathering
major news publications in France
such as Le Monde, L'Obs, Télérama, Courrier International and
HuffPost) is an early beneficiary of the format. "As an
innovative premium publisher, we are always seeking new ways to
improve our readers' advertising experience." said Daniel Soares, Ad Operations Director at M
Publicité. "We are honoured to have co-created this format with
Ogury."
Most important to brands is to understand the real impact of
their ads. Header Ad provides full-creative visibility just like
Ogury's all other proprietary formats, such as Thumbnail Ad and Ad
Chooser, launched in 2020. The format is always viewable with 100
percent of its pixels in full view and is available in display and
video. As a fully visible format, Header Ad offers View Through
Rate and Video Completion Rate based on reliable viewability
metrics. This is groundbreaking compared to in-content ad
formats.
The mobile-native format has been certified by the Coalition for
Better Ads which develops standards for the online ad industry to
better address consumer preferences. The format is available via
header bidding or direct tag integration.
"Like all the ad formats we create and develop at Ogury, Header
Ad is non-intrusive, ephemeral, 100% visible and most importantly,
high impact. It is in our DNA as a company, and we believe that
full-creative visible formats should become the main standard of
the market." said Fabien Magalon,
Chief Publisher Sales Officer, Ogury. "With this format and the
ability to finally achieve the viewable video metrics advertisers
demand, publishers can access top CPMs on mobile."
About Ogury
Ogury, the Personified Advertising
company, has created a breakthrough advertising engine that
delivers precision, sustainability and privacy protection within
one technology stack, built and optimized for mobile. Advertisers
working with Ogury benefit from fully visible impactful ads,
future-proof targeting and unwavering protection. Publishers enjoy
the rewards of a respectful user-experience, incremental revenues
and premium demand with Ogury's solutions. Founded in 2014, Ogury
is a global organization with 450+ people, including 100 engineers
across 11 countries.
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SOURCE Ogury LTD