HOLLYWOOD, Fla., Nov. 3, 2021 /PRNewswire/ -- Hard Rock
Hotels today announced plans for the new Hard Rock Hotel Marbella
located in the heart of Puerto Banús in Costa del Sol, Spain. Previously the Andalucía Plaza Hotel,
the property is undergoing a complete transformation to convert the
site into a Hard Rock Hotel with 384 rooms, including 50 suites.
Stoneweg Hospitality and Bain Capital Credit acquired the property
earlier this year and renovations are slated to take place through
June 2022.
"After the much-anticipated opening of Hard Rock Hotel Madrid
this past summer, and the ongoing success of Hard Rock Ibiza and
Tenerife, we are thrilled to welcome another beautiful property in
Spain to the Hard Rock Hotel
portfolio and showcase the brand's continued growth in the country
and globally," said Todd Hricko,
Senior Vice President of Hotel Development at Hard Rock Hotels. "We
have long had our sights set on the beautiful Costa del Sol region
and are certain the Hard Rock Hotel Marbella will shine in the
market."
Art and memorabilia throughout the hotel's guest rooms and
public spaces will reflect Hard Rock's distinctive design aesthetic
as well as showcase Spain's
vibrant, artistic culture. As interior design details are put in
place, Hard Rock is actively sourcing bespoke memorabilia to be
featured in the property from celebrated Spanish artists across
music, dance, and art to create an authentic experience for guests
that echoes both the hotel's location and Hard Rock's renowned
memorabilia collection of more than 86,000 items.
The hotel will have six onsite dining establishments. On the top
floor, a rooftop terrace will be home to a VIP bar and infinity
pool with sweeping views of Playa Nueva Andalucía below. There will
also be an onsite spa and wellness facility with an indoor heated
pool, gym, and a Rock Spa® with six treatment rooms, a sauna and
relaxation room. Additionally, the hotel's meeting and event space
is one of the largest in the Marbella market.
In true Hard Rock style, the hotel will entice guests with a
wide range of signature brand amenities including Rock Royalty
service in select guest rooms and The Sound of Your Stay® program,
a three-part offering that gets guests in the groove with an
in-room Crosley vinyl player delivered to their door, a Fender
guitar delivery upon request or a choice of carefully curated
playlists available for guests to stream or download.
"We are extremely excited to bring the Hard Rock Hotels brand
into the Andalucía Plaza Hotel," said Miguel Casas, Managing Director at Stoneweg
Hospitality. "It's always been clear to us that the Hard Rock brand
aligns perfectly with both the Costa del Sol and Marbella markets.
The hotel's location in the buzzing Puerto Banús, combined with
benefits from capital expenditure investments, poise this property
to become a lifestyle point of reference for Costa del Sol that
will exceed expectations of our future guests."
Hard Rock Hotels are internationally recognized as a leader in
the hospitality industry, offering world-class entertainment,
contemporary designs, incomparable service and one-of-a-kind
experiences, catering to modern travelers who seek a reprieve from
traditional, predictable hotels. To learn more about Hard Rock
Hotels, please visit: https://www.hardrockhotels.com. Those looking
to book with Hard Rock now can view open properties here:
https://www.hardrockhotels.com/destinations.aspx.
About Hard Rock®:
Hard Rock International
(HRI) is one of the most globally recognized companies with
venues in 68 countries spanning 241 locations that include
owned/licensed or managed Hotels, Casinos, Rock Shops®, Live
Performance Venues and Cafes. HRI also launched a joint venture
named Hard Rock Digital in 2020, an online sportsbook, retail
sportsbook and internet gaming platform. Beginning with an
Eric Clapton guitar, Hard Rock owns
the world's largest and most valuable collection of authentic music
memorabilia at more than 86,000 pieces, which are displayed at its
locations around the globe. In 2021, Hard Rock was awarded the Top
Employer in the Travel & Leisure, Gaming, and Entertainment
Industry by Forbes, designated as a U.S. Best Managed Company by
Deloitte Private and The Wall Street Journal and named the top
performing hotel brand in J.D. Power's North America Hotel Guest
Satisfaction Study for the third consecutive year. In 2020, Hard
Rock was honored as one of Forbes Magazine's Best Employers for
Diversity and a Top Employer for Women. Hard Rock Hotels &
Casinos also received first place ranking in the 2020 Casino Gaming
Executive Satisfaction Survey conducted by Bristol Associates Inc.
and Spectrum Gaming Group. Hard Rock destinations are located in
international gateway cities, including its two most successful
flagship properties in Florida and
home to the world's first Guitar Hotel® in South Florida, Global Gaming's 2020 Property
of the Year. The brand is owned by HRI parent entity The Seminole
Tribe of Florida. For more
information on Hard Rock International, visit www.hardrock.com or
shop.hardrock.com.
About Stoneweg
Stoneweg (www.stoneweg.com) is a
real estate investment adviser and asset manager established in
2015 and headquartered in Geneva,
Switzerland. The firm leverages in-house local operational
teams to source, develop and manage real estate investments.
To date, Stoneweg has executed and advised on almost €5 billion
of real estate investments across different sectors including
developments. Stoneweg expertise includes both equity and debt
strategies, advising its client base of financial institutions and
family offices across a range of structures including club deals,
joint ventures, co-investments and funds.
The firm's investment philosophy is driven by a bottom-up
approach to project selection, utilising Stoneweg's own teams on
the ground and deep networks to seize the best opportunities.
Stoneweg has dedicated presence in Switzerland, the
United States, Spain,
Italy, Andorra and Ireland, enabling many of the operational
aspects of the firm's investments to be carried out in house and
locally.
Stoneweg has completed more than 300 acquisitions alongside
best-in-class partners since 2015.
About Bain Capital Credit
Bain Capital Credit (www.baincapitalcredit.com) is a leading global
credit specialist with approximately $44
billion in assets under management. Bain Capital Credit
invests up and down the capital structure and across the spectrum
of credit strategies, including leveraged loans, high-yield bonds,
distressed debt, private lending, structured products,
non-performing loans and equities, and real estate special
situations. Our team of more than 240 professionals creates value
through rigorous, independent analysis of thousands of corporate
issuers around the world. In addition to credit, Bain Capital
invests across asset classes including private equity, public
equity and venture capital and real estate, and leverages the
firm's shared platform to capture opportunities in strategic areas
of focus.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/hard-rock-hotels-announces-plans-for-hard-rock-hotel-marbella-301415311.html
SOURCE Hard Rock International