SINGAPORE, Oct. 25, 2021 /PRNewswire/ -- Following its
expansion into Asia at the
end of 2020 through the acquisition of multi-brand sports
retailer Royal Sporting House, GMG—a global well-being company
retailing, distributing and manufacturing a portfolio of leading
international and home-grown brands across sport, food and health
sectors—aims to double its workforce by 2025 as it embarks on
a new corporate strategy. The strategy includes a restructuring of
its existing business units and the unveiling of a new brand
identity, reiterating its objective to promote healthier and more
active lifestyles through its products and services.
Mohammad A. Baker, Deputy
Chairman and CEO of GMG, has confirmed that its future investments
will be focused on improving people's lives through active living,
nutritious food, and good health. The company will reflect
these investments in four business verticals: GMG Sports, GMG Food,
GMG Health, and GMG Consumer Goods.
A recent report from Bain & Company suggests that
Asia-Pacific is propelling the
global retail industry, generating about three-quarters of global
growth while also offering the world a window to the future of
retail. "Asia continues to be a
retail growth hotspot with huge potential," notes Baker. "Following
our acquisition of RSH last year, we are already maximizing our
economies of scale and creating new value for our customers locally
through a network of over 140 stores and 900 employees."
"We recognize that communities and governments around the world
are striving to progress sustainable development goals that are
often anchored in personal well-being," notes Baker. "Meanwhile,
the industries we operate in are experiencing significant
disruption, whether through climate change, rapid digitalization,
or other forces. We are therefore setting a new purpose-centric
vision for GMG to inspire people to win in ways that make the world
better, daring ourselves and others to develop better products and
experiences that change lives. This is not just about the
sustainability of our own business, but also of the communities we
serve."
The company already has a diverse portfolio of brands across
these sectors and has introduced more than 120 brands into its
markets over the last four decades. As a dominant player in the
sports retail category, this has included representing
international brands such as Nike, Vans, The North Face, Columbia,
and many more. In the food sector, the company is both a food
manufacturer under GMG Food, and a distributor for popular food
brands such as McCain, Mama Sita's, and Shan under its GMG Consumer
Goods vertical. The company has also created many successful
home-grown concepts, including Sun & Sand Sports—now the
Middle East's largest sports
retailer–as well as Supercare pharmacies, the Farm Fresh food
brand, and others.
GMG currently employs around 7,000 people in 12 countries across
the Middle East, North Africa, and Asia. Speaking to the company's long-term
ambitions, Baker asserts that: "Whether through acquiring new
international brands, developing homegrown concepts, or entering
new markets, I see a future in which GMG can have a presence in
every major market around the world."
GMG's announcement comes at a time when the size of the global
wellness market—considered a subset of the wider "well-being"
concept—has expanded considerably in recent years. McKinsey &
Company has estimated the global wellness market at more than
USD1.5 trillion with annual growth of
five to 10 percent as consumers view wellness across dimensions
such as better health, fitness, nutrition, appearance, and
more.
"In many ways, we still act like a large startup—believing that
nothing is not achievable," concludes Baker. "We are an
organization that is always on the move and always looking to do
what is next."
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