NORWOOD, Mass., Aug. 24, 2021 /PRNewswire-PRWeb/ -- HMI
Performance Incentives recently received input from over 750
contractors in the electrical, roofing, plumbing, HVAC/R and
landscaping industries to gain greater insights into the trends
that are driving contractor decisions on where they purchase their
materials.
The research, conducted by Channel Marketing Group and with the
support of HMI partners Prokeep and SproutLoud, sought to
understand what makes a contractor "loyal" to a distributor, where
they are purchasing their materials and other key business
drives.
In speaking of the report, Lincoln
Smith, Chief Strategy Officer of HMI Performance Incentives,
an incentive/loyalty company, stated, "This research provides
distributors and manufacturers further insight into contractors and
their decision drivers as well as what is impacting their channel
choices. While some remains the same, contractors are changing
their buying criteria."
Findings highlighted that channel erosion is occurring,
eCommerce is accelerating, the drivers of "relationship" are
changing, and that contractor marketing is becoming more
important.
"This research illuminates the growing desire contractors have
to do business with their distributors in more efficient,
electronic ways that complement - not replace - the existing
channels they've used to date. My hope is that these insights will
help guide the industry on practical, next steps they can take to
honor their customer's desire for an omnichannel approach to
communications. While some electronic channels may seem daunting,
texting is a readily accessible entry point - one that will
actually strengthen relationships distributors have worked so hard
to build and contractors value so deeply." - Jack Carrere, Co-Founder at Prokeep.
The report highlights research findings and touches on the
implications for distributors. The opportunity to support their
contractors in demand generation represents an opportunity to
generate loyalty and strengthen relationships.
"The voice of the contractor matters to distributors, dealers
and manufacturers. HMI's research hones in on relevant takeaways
about incentives and funds management — key factors in building
customer loyalty that are too often overlooked. When Co-Op
Marketing Funds and MDF, that originate with the manufacturer, are
passed along ultimately to contractors, to bolster their local
marketing efforts and grow their businesses, this benefits
distributors. At every step in the process, using funds to
incentivize SMBs to participate in localized digital marketing has
a profound impact on generating leads and increasing brand sales in
local markets." - Gary Ritkes,
President of SproutLoud
To obtain a copy of the report and register for the upcoming
webinar where findings are discussed, visit
https://www.hmiaward.com/ebook/Report-Contractors-Speak-Out/.
About HMI Performance Incentives
People are an organization's most important asset. Using data and
behavior-driven methodologies, strategic design, creativity, and
empathy, every company can achieve their growth and profit goals
through a comprehensive incentive loyalty strategy. Founded in 1980
in Cambridge, MA, HMI Performance
Incentives is a global leader in designing and managing incentive
loyalty solutions.
About Prokeep
We're on a mission to modernize and strengthen the relationships
that are the fabric of the construction industry and the backbone
of the built-world we live in every day. Prokeep's messaging
platform is purpose built for construction and it allows customers
to text pictures, orders and more directly to counter or inside
sales representatives - saving time and preventing mistakes.
From homes and offices to museums, schools, storefronts and more,
we believe the buildings around us reflect the story of our times.
And we're honored to support the flow of communications in the
construction industry that allows this story to come to life.
About SproutLoud
SproutLoud is a leading SaaS-based Through Channel Marketing
Automation platform, designed to increase brand sales through
partners in local markets. SproutLoud's advanced marketing
automation technology simplifies every aspect of Distributed
Marketing and delivers comprehensive analytics on tens of millions
of touchpoints for major, category-leading brands. SproutLoud gives
brands unparalleled visibility on ROI for individual tactics,
campaigns, partner engagement and platform usage. With SproutLoud,
brands have the advantage of responding rapidly to changing market
conditions in real-time with data-driven decisions.
About Channel Marketing Group
Since 2001, Channel Marketing Group has offered strategy and
marketing consulting services to manufacturers, distributors,
manufacturers reps, and associations focused on the electrical,
lighting, HVAC, and plumbing industries. With its principals'
channel expertise, the company also serves the broader construction
and industrial trades.
More importantly, our experts have worked in and with those
industries, so their knowledge, experience, and relationships
within the marketplace run deep. With exposure to more than 60
industries as well as over 100 years of industry experience, the
team has completed successful engagements with more than 150
companies, from $10-million
organizations to national and multinational chains.
Media Contact
Agnes Fotino, HMI Performance
Incentives, +1 781-440-0449 Ext: 264, marketing@hmiaward.com
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SOURCE HMI Performance Incentives