LUBBOCK, Texas and SILICON
SLOPES, Utah, May 24, 2021 /PRNewswire/ -- MX, the leader
in modern connectivity and data enhancement for financial
institutions, fintechs and organizations everywhere, today
announced that Viva First, Texas-based digital bank startup has teamed up
with MX to improve the financial well-being of the Latino community
— all 52 million in the United
States — through a Spanish-first approach and technology
platform catered to Latino preferences.
With MX, Viva First will provide customers with digital money
management tools personalized to their spending and saving habits
thanks to MX's digital solution, MoneyMap with Pulse. Powered by
MX's data enhancement, MoneyMap with Pulse uses machine learning to
provide Viva First's customers with self-guided, personalized
financial insights on their smartphones to build financial wellness
and independence.
"Our number one goal is to build financial wellness within the
Latino community; we needed a partner who could help us build a
powerful, customized mobile experience -- taking our users from
having few tools to having an entire tool kit at their disposal,"
said Jim Simpson, Co-Founder of Viva
First. "We saw from early on that our vision and goals best aligned
with those of MX."
"MoneyMap with Pulse gives our users a hyper-personalized user
experience based on enhanced data to both predict spending behavior
and recommend next steps," added Natalia Muñoz-Moore, Executive Vice President at Viva First.
"This will make the banking experience easier not only for our
Latino clientele but for all our customers for generations to
come."
Underlying MoneyMap withPulse is MX's industry-leading digital
money management -- including its data aggregation and data
enhancement engine helping the world's leading financial
institutions, fintechs and organizations everywhere clean,
categorize, and augment financial data so customers can have the
tools they need to better manage their money.
"We're thrilled to be working with Viva First on a digital
banking experience that will include delivering accurate,
personalized financial advice for the Latino community," said
Nate Gardner, Chief Customer Officer
at MX. "Partnering together, we'll strengthen Viva First's
engagement with their customers as they advocate for their
financial success in the short and long-term."
Viva First is currently in its alpha phase of testing and is
scheduled to launch its mobile app in Texas in 2021. Join the waitlist at
vivafirst.com to get notified of availability.
About MX
MX, the leader in modern connectivity and data enhancement for
financial institutions and fintechs, helps organizations everywhere
connect to the world's financial data and turn raw, unstructured
data into their most valuable asset to deliver intelligent and
personalized money experiences. MX connects more than 16,000
financial institutions and fintechs providing the industry's most
reliable and secure data connectivity network. Additionally, MX
powers 85% of digital banking providers, as well as thousands of
banks, credit unions, and fintechs, with a combined reach of over
200 million consumers. To learn more, follow us on Twitter @MX or
visit www.mx.com.
About Viva First
Viva First is the first free bank account and Visa®
debit card designed with the Latino community in mind. Take control
of your spending with a free feature-packed Visa® debit
card. Get smart notifications to help meet easy incremental savings
goals. Join the waitlist at vivafirst.com to get notified of
availability.
Contact:
Tom Cook
tom.cook@mx.com
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SOURCE MX